October 2015 - Volume 16, Issue 4

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2015/16 Hong Kong PolyU Winter School^®

The Hong Kong PolyU Winter School^® is the SHTM's flagship executive development programme, staged each year to allow senior industry executives to interact with leading educators and practitioners in the field of hospitality. Co-organised by the SHTM and the Hong Kong Hotels Association, the programme will be held at the School premises from 7 to 19 December 2015.

Delivered as a series of six in-depth modules spanning two weeks, the Winter School will feature leading industry professionals and SHTM academics presenting interactive modules.

Dates	Modules	Instructors
7-8 December	Leadership and Managing People in the Hotel Industry	Mr Mark Conklin General Manager JW Marriott Hotel Hong Kong Mr James Lu Executive Director Hong Kong Hotels Association
9-10 December	Revenue Management and Hotel Analytics	Dr Basak Denizci Guillet Associate Professor SHTM Mr Steve Hood Senior Vice President of Research and Founding Director SHARE Center STR
11-12 December	Masterclass in Wine Marketing	Professor Haiyan Song Associate Dean and Chair Professor of Tourism SHTM Professor Jeannie Cho Lee, MW Professor of Practice (Wine) SHTM
14-15 December	Online Reputation Management and Working with OTAs	Dr Markus Schuckert Assistant Professor SHTM Mr Andy Chang Director of Digital Marketing, Asia Pacific Hyatt Hotels Corporation
16-17 December	Hotel and Resort Project Development	Dr Russell Arthur Smith Principal Sitetectonix Pte Ltd Mr Richard Hatter General Manager Hotel ICON and Adjunct Associate Professor SHTM
18-19 December	Managing Disputes and Conflicts in Workplace	Dr Pearl Lin Assistant Professor SHTM Dr John C Crotts Professor Department of Hospitality and Tourism Management School of Business, College of Charleston

Participants who successfully complete each module will receive a Hong Kong PolyU Winter School^® Certificate. Those who have completed six different modules over a maximum three-year period will receive an Advanced Certificate in Hospitality Management issued by the SHTM.

For more information and registration, please visit:
www.polyu.edu.hk/htm/edp/201516HKWS

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