December 2014 - Volume 15, Issue 5
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Polyu HTM
2015 Hong Kong PolyU Winter School®

The Hong Kong PolyU Winter School® is the SHTM's flagship executive development programme, staged each year to allow senior industry executives to interact with leading educators and practitioners in the field of hospitality. Co-organised by the SHTM and the Hong Kong Hotels Association, the programme will be held at the School premises from 2 to 14 February 2015.

Delivered as a series of six in-depth modules spanning two weeks, the Winter School will feature leading industry professionals and SHTM academics presenting interactive modules.

Dates Modules Instructors
2-3 February Leadership in People Management
Mr Mark Conklin
General Manager
JW Marriott Hotel Hong Kong

Mr James Lu
Executive Director
Hong Kong Hotels Association

4-5 February Innovations and Responsiveness in Hotel Industry: The Case of Hotel ICON
Mr Richard Hatter
General Manager
Hotel ICON
and
Adjunct Associate Professor
SHTM

6-7 February Wine Culture, Consumption and Marketing
Professor Jeannie Cho Lee
Master of Wine
and
Professor of Practice (Wine)
SHTM

Professor Haiyan Song
Associate Dean and
Chair Professor of Tourism
SHTM

9-10 February Crisis Management and
Communication Strategies

Dr Dan Wang
Assistant Professor
SHTM

Ms Margaret Key
Chief Operating Officer
Burson-Marsteller Asia-Pacific

11-12 February Integrated and Digital Marketing
Professor Cathy Hsu
Professor
SHTM

Professor Dimitrios Buhalis
Deputy Director
International Centre for Tourism and Hospitality Research
Bournemouth University

13-14 February Luxury Management - Its Application in Hospitality and Tourism Industry
Prof Denis Morisset
ESSEC Business School


Participants who successfully complete each module will receive a Hong Kong PolyU Winter School® Certificate. Those who have completed six different modules over a maximum three-year period will receive an Advanced Certificate in Hospitality Management issued by the SHTM.

For more information and registration, please visit: www.polyu.edu.hk/htm/edp/hkws2015/.


This e-newsletter is issued by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University.
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