December 2014 - Volume 15, Issue 5
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Polyu HTM
MSc in International Wine Management Programme to Launch in 2015

A key player in the vibrant international wine scene, Hong Kong offers a unique location for anyone aspiring to be a part of this dynamic growth area. Combined with the huge growth of the wine market in mainland China, the need for wine professionals with advanced, specialised training and education with a global perspective continues to grow. The MSc in International Wine Management has been designed to meet this demand. The programme is aimed at those who want to enjoy a virtually guaranteed career in this lucrative, ever-evolving and increasingly specialised industry, anywhere in the world.

The unique programme will develop industry leaders, educators and researchers and instil in them a deep understanding of the latest trends in the wine business, demystifying its complexities and placing them in strong positions to lead the industry into the future. Students will also have the opportunity to learn more about mainland Chinese wine consumers and gain insights into some of the fastest growing and potentially lucrative wine markets in the world.

What will make the programme unique is that it will be offered in Hong Kong by the SHTM and will be the first of its kind in the region. While based in the heart of the booming Asia-Pacific, the School focuses on international education to meet the specific demands of a truly global industry. Residential study trips featured in the programme will give students the opportunity to visit renowned wine regions such as Burgundy and Bordeaux to understand best practices in wine production, trade and management with a view to increasing their international exposure and developing global networks.

Developed in consultation with noted wine industry figure Professor Jeannie Cho Lee, Master of Wine, the programme has been endorsed by key industry leaders, including Aubert de Villaine, Co-Owner of Domaine de la Romanée-Conti; Li Shiyi, General Manager, Wines and Spirits Division of COFCO; David Pearson, CEO of Opus One Winery; Christophe Salin, President and CEO of Domaines Barons de Rothschild (Lafite); Michael Hill Smith, Australia's First Master of Wine; Sun Jian, Vice President of Yantai Changyu Pioneer Wine Company Limited; and John Watkins, Chief Executive Officer of ASC Fine Wines.

The programme will be taught by leading academics and industry experts to ensure its relevance. Highly flexible, students will be able to complete it in 1.5 years or spread their studies to 6 years.

For more information, please visit: www.polyu.edu.hk/htm/msc/iwm. For enquiries, please contact Dr Pearl Lin at pearl.lin@polyu.edu.hk or Mr Jason Chau at jason.chau@polyu.edu.hk.

If you would like to talk to someone in person, please sign up for the Info Seminar:
Date: 10 January 2015
Time: 2:00pm
Venue: Room TH303, 3rd Floor
School of Hotel and Tourism Management, PolyU
17 Science Museum Road, Tsim Sha Tsui East
Kowloon, Hong Kong
Reservation: Please click here


This e-newsletter is issued by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University.
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