October 2013 - Volume 14, Issue 4
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Polyu HTM
Executive Development Programme in Hospitality
2014 Hong Kong PolyU Winter School®

The Hong Kong PolyU Winter School is an annual programme designed to cater to the needs of senior executives in the hospitality industry. Co-organised by the SHTM and the Hong Kong Hotels Association, and sponsored by the Pacific Asia Travel Association, Hotel ICON and the Institute of Hospitality, the 2014 Hong Kong PolyU Winter School® will be held on 10-22 February.

The Winter School will offer six in-depth modules that are relevant to the changing business environment, practical in substance and interactive in nature.

10-11 February Service Quality Leadership
in Hotel Industry		 Prof Kaye Chon
Dean and Chair Professor
SHTM, PolyU

Mr Mark Conklin
General Manager
JW Marriott Hotel Hong Kong
12-13 February Branding and Distribution Strategies
Prof Cathy Hsu
Associate Dean (Academic Affairs) and Professor
SHTM, PolyU
14-15 February Innovation in Food and Beverage: How to Remain Competitive
Mr Murray Mackenzie
Education Specialist (Integrated Learning)
SHTM, PolyU

Dr Thomas A. Maier
Assistant Professor of Hospitality Leadership
School of Hospitality Leadership Driehaus College of Business
DePaul University
17-18 February Social Media in Hospitality
Dr Markus Schuckert
Assistant Professor
SHTM, PolyU

Mr Jens Thraenhart
Founder and President
Digital Innovation Asia
19-20 February Frontier in Revenue
Management
Dr Basak Denizci Guillet
Associate Professor
SHTM, PolyU

Mr Chris Snyder
Director, Professional Services
Revenue Science Corporation
Bangkok, Thailand
21-22 February Luxury Management in Hospitality
Prof Denis Morisset
ESSEC Business School

Participants who successfully complete each module in the programme will receive a Hong Kong PolyU Winter School® Certificate. Those who successfully complete six different modules over a maximum three-year period will receive an Advanced Certificate in Hospitality Management issued by the SHTM.

For registration or additional details, please visit www.polyu.edu.hk/htm/edp/hkws2014.

For enquiries, please contact Miss Flora Ng of the SHTM (e-mail): flora.ng-ps@polyu.edu.hk, (tel) +852 3400-2635, (fax) +852 2356-1390.