D.HTM Extends its Reach
As part of its commitment to furthering hospitality and tourism education in the Chinese mainland, the SHTM applied to the PRC Ministry of Education for accreditation of its Doctor of Hotel and Tourism Management (D.HTM) programme. That accreditation was granted in September 2012, and the first cohort of students will commence their studies in 2013.
With the unprecedented growth of tourism in China, there is an ever-increasing need to provide cutting-edge training to ensure sustainable industry growth. The D.HTM programme will be tuned to industry-specific, participant-centred needs, emphasising experiential exercises, seminars and self-guided study.
To be delivered in Hangzhou on a part-time, block release basis, the programme is expected to attract senior industry executives, senior staff from government and non-government tourism organisations and academics seeking a professional doctorate in hotel and tourism management. Students will be expected to have already obtained an MSc in Hotel and Tourism Management or the equivalent, and have substantial work experience at the supervisory or managerial level.
The individual subjects will range from a two-day introductory residential workshop to in-depth considerations of such areas as environmental analysis and quantitative research methods for hotel and tourism management. Students will focus on innovation, creativity and developing research skills, with the latter linked to the completion of a thesis.
Students will be expected to complete the programme normally in three to five years, with a maximum length of eight years. With their studies focused specifically on the unique Asian context, they will undoubtedly benefit from the SHTM’s world-leading, Asian-centric expertise.
For further information, please contact Programme Leader Dr Qu Xiao at
qu.xiao@polyu.edu.hk or the SHTM’s Programme Manager (Chinese Mainland) Annabel Chan at
annabel.chan@polyu.edu.hk.
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