March 2013 - Volume 14, Issue 1
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China Tourism and China Hotel-Branding Forum Takes Shape with a Fascinating Line-up

Taking the theme “New Tourism, New Strategies”, the China Tourism and China Hotel-Branding Forum 2013 (CTHF 2013) will be held on 16-18 May at Hotel ICON, Hong Kong.

Hosted by the United Nations World Tourism Organisation (UNWTO) and PolyU and organised by the SHTM, CTHF 2013 will explore the many opportunities that are emerging and the potential challenges arising from the rapid progress of Chinese tourism, with innovative insights into the country’s tourism and hospitality industry.

Twenty-five undergraduate students from the SHTM form the Forum Organising Committee. With support from the School’s faculty members, the committee is in charge of the whole event from planning to staging, which is providing an invaluable opportunity for the students to show their abilities and create a unique experience for delegates.

The Organising Committee is pleased to confirm the following speakers at the Forum:
  • Professor Bin Dai, President of China Tourism Academy
  • Professor Guangrui Zhang, Director of Tourism Research Centre, Chinese Academy of Social Sciences
  • Mr Jens Thraenhart, Co-founder and President of Dragon Trail; Publisher of China Travel Trends
  • Mr Michael Li, Executive Director of The Federation of Hong Kong Hotel Owners
  • Mr Lauri Tuomi, Director and Vice President of the Research and Development Centre, HAAGA-HELIA University of Applied Sciences
  • Mr James Lu, Executive Director of Hong Kong Hotels Association
  • Ms Florence Ian, Vice President of Institute of Tourism Studies
  • Dr Che-woo Lui, Chairman of K. Wah Group
  • Mr Steve Hood, Senior Vice President of Research, Smith Travel Research, Inc; Founding Director, SHARE Centre
  • Mr Richard Adie, General Manager of Statler Hotel, Cornell University’s teaching hotel
  • Professor Kaye Chon, Dean and Chair Professor of the School of Hotel and Tourism Management, PolyU
  • Mr Nicholas W. Yang, Executive Vice President of The Hong Kong Polytechnic University
Please visit http://ctf2013info.wix.com/cthf2013 for more information. Early bird registration is available until 2 April.

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