Sustainability in Fashion Forum | Reforming Fashion: Designing a 360 Sustainability System

An award-winning sustainable entrepreneur combining vision, theory and practice, Bernice set her mission to problem-solve using design thinking and creative innovation; having identified the systemic issues of over-consumption early on. She gained her PhD in design management for The Fashion System, after architectural degrees at University of Cambridge and Royal College of Art, and a fashion career in New York and London. Bernice founded pioneering sustainable fashion brand DEPLOY in 2006 as a strategic action plan to reform fashion. Its novel 3600 Sustainability business model of customised product-service-experience, zerowaste supply chain, on-demand production, creative upcycling, agile retail operation, bespoke after-sale service, and education-humanitarian partnerships increases benefit for people whilst reducing damage for the environment. DEPLOY is named the Ethical Brand of the Year as winner of the 2023 Marie Claire’s Sustainability Award. It is one of the world’s highest-scoring certified B Corps and actively contributes towards 12 of UN’s 17 Sustainable Development Goals. Bernice and DEPLOY’s exceptional approach in integrated Environmental-Social-Governance (ESG) won international accolades and is widely featured in the media including BBC and Vogue. Her speaking engagements span from Harvard and London Business Schools to Royal College of Art, from The Institute of Directors and Women on Boards to the Global View Summit. She taught in Brunel and Kingston Universities, cofounded The Stay-Well creative business group, and is a co-editor of author to several books including the groundbreaking title Accelerating Sustainability in Fashion, Clothing & Textiles, recently published (240). An award-winning creative entrepreneur combining vision, theory & practice, Bernice founded pioneering brand DEPLOY in 2006 as a strategic action plan to reform fashion. A certified B-Corp with one of the world’s highest scoring, DEPLOY’s 3600 Sustainability model with integrated ESG approach increases human benefit whilst reducing environmental damage, fulfilling 12 of UN 17 SDGs. A published author, Bernice speaks internationally at top-tier institutions (60).