Year 3 Pre-professional Collaborations
Year 3 allows students to explore advertising design methodologies and discover their own strengths and creative paths through Discipline-Specific Subjects, which are mainly studio-based and providing project-based learning. These subjects range from strategic planning, creative conceptualization to execution craftsmanship.
Year 4 Integrative Design
Year 4 challenges students to integrate their knowledge and skills learnt in previous years, and to apply to group and individual projects which are more in-depth, complex, and interdisciplinary in nature. Students will also have a taste of real-life practices through internship and client projects. Year 4 study concludes with an individual capstone project, which will become the most important work in students’ portfolios.
Senior Year students are required to complete a total of 61 credits to graduate; including 9 credits earned from General University Requirements subjects, 6 from Common Compulsory Subjects, and 46 from Discipline-Specific and Elective Subjects.
Additional 3 to 9 credits of English and/or Chinese language subject(s) for students not meeting the equivalent standard of the Undergraduate Degree LCR.