Innovative Business Design (MDes)

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Entrance Year 2026

Programme Code 73035

Stream Code

IBD (Full-time)
IBP (Part-time)

Mode of Study Mixed Mode

Normal Duration

1 year (Full-time)
3 years (Part-time)

Fund Type Self-Financed

Credits Required for Graduation 37

Initial Registration Credits 9 for local full-time students
6 for local part-time students
12 for non-local full-time students

Tuition Fees HK$7,400 per credit
(Tuition fees will not be charged for the 1-credit AIE subject.)

Programme Leader(s)

Prof. Sylvia Xihui Liu
PhD

The Master of Design (Innovative Business Design) (IBD) is an interdisciplinary specialism designed to equip students with the skills and competencies needed to lead transformational change in organisations and society. Through its comprehensive approach, students gain a deep understanding of the complexities of today’s global market, emphasising the critical roles of creativity, innovation and responsible business practices in fostering sustainable growth.

Students are encouraged to think critically, challenge traditional business models, and develop innovative solutions to complex problems.

Aims

Foster Transdisciplinary Knowledge: Promote systematic integration of diverse fields.
Understand Essentials: Provide foundational insights into design, business and technology.
Practice-Based Research: Offer training and opportunities in integrative business design thinking.
Cultivate Talent: Develop skills to drive transformation in industries within Hong Kong.
Identify Opportunities: Recognise resources and strategies to enhance societal and economic well-being at local, regional, and global levels.

Also: Employers of MDes Graduates

"Applying integrative design thinking processes and methods to define business opportunities."

Objectives

Targeting meaning creation, IBD is the first postgraduate programme in the world focused on design-centred entrepreneurship.

Building on the unique International Design and Business Management (ID&BM) programme, IBD fosters transdisciplinary knowledge through a systematic understanding of design, business, and technology. It emphasises practice-based research, leveraging the unique resources available in Hong Kong and the Greater Bay Area.

As a hub for the innovation ecosystem, IBD facilitates collaboration among students, alumni, industrial partners, government, and other key stakeholders, acting as a catalyst for change. It offers students opportunities to engage in research and development projects, collaborate with industry professionals, and participate in industry events and workshops. These experiences enable students to refine their skills, expand their professional networks, and gain practical experience in applying design-driven innovation to real-world challenges. Additionally, IBD provides exchange opportunities for full-time students to study abroad at Thammasat University in Thailand during Semester 2.