Service Design Lecture — More than a Creative
Seminar
Event
Others
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Date
15 Oct 2025
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Organiser
PolyU Design
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Time
14:30 - 15:30
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Venue
V922, 9/F, Block V, PolyU Map
Speaker
Gianna Burgos
Enquiry
Service Design Cluster, PolyU Design marc.chataigner@polyu.edu.hk
Summary
What if your most valuable skill isn't your creativity, but your ability to think and communicate like a designer? In this talk, Gianna argues that this powerful combination is your unique superpower for achieving business leadership.
- Why a designer's systems-thinking mindset is the key to influence in any domain.
- How to facilitate conversations that shift your role from a service to an indispensable guide.
- Why strategic storytelling is the essential tool to demonstrate your value and stand out.
This lecture is open to SD staff and students, and is part of the Service Design Cluster Lecture series. Event registration (Deadline: 14 Oct, noon) is required.
Keynote Speaker
Gianna Burgos
Senior Product Designer, Bowtie
Gianna is a results-driven product designer and one of the early designers at Bowtie, Hong Kong's first online insurance platform. Her unique background as a third-culture kid, born in the Philippines and raised in Hong Kong, informs a practice that began in software engineering, providing a rare fluency in both user-centric design and technical implementation. Her hybrid expertise was honed over 4 years at the insurtech pioneer, where her impact extended beyond product features. She worked directly with the CEO to integrate design thinking into the core of the company's organisational culture, expertly balancing operational efficiency with user satisfaction. Now a seasoned professional, Gianna's latest work focuses on building sophisticated AI agentic workflows, exploring how underwriters and artificial intelligence can collaborate. She specialises in leading cross-functional teams to translate ambitious visions into strategically viable and exceptionally crafted user experiences.
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