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SD Plus - Design Consultancy
MRDI Office Design and Build
The Hong Kong Microelectronics Research and Development Institute (MRDI) is a newly-established governmental unit for researching and developing core technologies of third-generation semiconductors in Hong Kong. With earlier success of brand building service, SD Plus helps MRDI accelerating their establishment in Hong Kong with their new headquarter office located in the Hong Kong Science Park. In the project, SD Plus took up both the design consultancy and management role, including but not limited to site design planning, interior design, setting-out, fitting-out management, design quality control and smart office set-up works.
A group photo of MRDI’s representatives and the ‘SD Plus’ management and design team.
HKCTC Brand Audit and Strategic Brand Building
The Hong Kong Council for Testing and Certification (HKCTC) is a governmental unit for promoting the Testing and Certification (T&C) Industry. SD Plus has collaborated with HKCTC on working brand audit exercise with HKCTC-related parties, in shaping the new brand strategy and identity design. With the successful outcome from the exercise, SD Plus identifies core elements that helps strengthening the position of HKCTC with the new brand promise — “Catalysing Excellence”. In the project, SD Plus provided design consultancy and management services for the project, including but not limited to brand auditing, brand strategy development and brand identity design. The outcome is successful that the new identity design has been launched in May 2025.
HKCTC logo lock-up with the concept of ‘Catalysing Excellence’, designed by SD Plus.
An example of HKCTC wordmark applied on the laboratory protective clothes.
