PolyU’s study on Hong Kong neon signs culture
A scholar from the PolyU School of Design (PolyU Design) has made outstanding contributions to the study of urban visual culture by photo-documenting neon signs across Hong Kong. His project has been recognised with a prize in popular science publication category of the 9th Higher Education Outstanding Scientific Research Output Awards (Humanities and Social Sciences) by the Ministry of Education (MoE).
Led by Prof. Brian KWOK Sze Hang, Associate Professor of PolyU Design, the project “Fading Neon Lights: An Archive of Hong Kong’s Visual Culture” has meticulously documented the visual culture of Hong Kong’s neon signs. The findings have been published in a book that captures the unique visual allure of neon signs through text and images, while also including details of the collection process.
The team has preserved the visual aesthetics and craftsmanship of neon signs through photographic documentation, interviews with veteran neon masters and visits to neon light manufactories. In organising and analysing the data, the team has investigated their development and transformation, as well as the role of these signs in Hong Kong’s socio-cultural landscape, particularly the evolving relationship between streetscapes and consumer culture.
The resulting archive, spanning over 60 years of history, showcases the originality, scale and completeness of this unique art form, providing a valuable reference for the history of Hong Kong’s design and arts, as well as its social, economic and cultural development.
Prof. Kwok is a prominent figure in the field of design, with his work receiving widespread recognition. His research interests focus on user-centred design and visual culture, encompassing a broad range of areas, including health communication design, Chinese typography, wayfinding design, spatial representation in Hong Kong, and the visual culture of neon signs.
Led by Prof. Brian KWOK Sze Hang, Associate Professor of PolyU Design, the project “Fading Neon Lights: An Archive of Hong Kong’s Visual Culture” has meticulously documented the visual culture of Hong Kong’s neon signs. The findings have been published in a book that captures the unique visual allure of neon signs through text and images, while also including details of the collection process.
The team has preserved the visual aesthetics and craftsmanship of neon signs through photographic documentation, interviews with veteran neon masters and visits to neon light manufactories. In organising and analysing the data, the team has investigated their development and transformation, as well as the role of these signs in Hong Kong’s socio-cultural landscape, particularly the evolving relationship between streetscapes and consumer culture.
The resulting archive, spanning over 60 years of history, showcases the originality, scale and completeness of this unique art form, providing a valuable reference for the history of Hong Kong’s design and arts, as well as its social, economic and cultural development.
Prof. Kwok is a prominent figure in the field of design, with his work receiving widespread recognition. His research interests focus on user-centred design and visual culture, encompassing a broad range of areas, including health communication design, Chinese typography, wayfinding design, spatial representation in Hong Kong, and the visual culture of neon signs.
