The Perceptual Reimagine of Immersive Imagination

The Zijin Award - China (Nanjing) College Students Design Exhibition is an annual creative event for students. Since its inception, it has become the most influential creative design carnival among students in the country and is an important platform and showcase to present the achievements of design education in Chinese universities.

The 5th Zijin Award - China (Nanjing) College Students Design Exhibition will make a strong comeback from June 7-11, 2024! As an annual design festival for college students, this exhibition not only continues the high standard of previous events, but also achieves a qualitative leap in many aspects, providing everyone with an unprecedented visual impression and food for thought.

This year's College Student Design Exhibition will launch a Yangtze River themed work camp exhibition with "Our Yangtze River" as the core, inviting Tsinghua University, Shanghai Jiao Tong University, Central Academy of Fine Arts, Lu Xun Academy of Fine Arts, Nanjing University/Hong Kong Polytechnic University/Nanjing Academy of Arts to carry out design work camps, exhibitions, and high-end forums around five themes, including color, sound, water, and literature, to further tell the story of the Yangtze River and attract college students from all over the country to participate.

The design workshop "The Perceptual Reimagine of Immersive Imagination" was initiated by Zijin Award - China (Nanjing) College Student Design Exhibition (CSDE) in collaboration with Nanjing University, Hong Kong Polytechnic University and Nanjing University of the Arts, and targeted design students from all over the country. The research object was the Yangtze River, which enabled students the opportunity to work closely with top designers, scientists and scientific and technological innovation companies in an interdisciplinary collaboration. The outstanding works of the workshop are exhibited in this design exhibition.

 

Theme Explanation - The Perceptual Reimagine of Immersive Imagination

The artistic conception means that the subject becomes the state beyond itself, and the state becomes the medium of the heart. The artistic conception is the construction of the medium of the heart and is perceived through the immersion of the heart. This workshop will focus on this unique form of perception of Chinese civilization, artistic conception, and explore the innovative possibilities of virtual reality technology in the construction of artistic conception. Over the centuries, the "Yangtze River", this cultural symbol of civilization, and its diverse natural forms have given birth to countless imaginative artistic concepts. They transmit the artistic conception that originated in the hearts of ancient people to our eyes either through literary media or pictorial forms. How do new media forms create new artistic concepts in the digital age? This workcamp will bring together experts and students from fields such as digital art, digital design, digital humanities, digital cultural heritage and emotional geography to conduct interdisciplinary experiments together.

 

Tutors

鲁安东 LU Andong

南京大学建筑与城市规划学院副院长、教授

 

杜本麟 Duh Been-Lirn

香港理工大学艺术科技研究中心主任

曾任澳大利亚拉筹伯大学计算机科学与信息技术学院院长

 

童芳 TONG Fang

南京艺术学院教授

江苏省艺术与科学中心客座教授

 

陈静 CHEN Jing

南京大学艺术学院副教授

南京大学数字人文创研中心发起人

 

王令杰&郝经芳 WANG Lingjie & HAO Jingfang

九质科技联合创始⼈

艺术家组合

 

彭程 PENG Cheng

万生华态科技创始人

 

王潇 WANG Xiao

南京大学建筑与城市规划学院博士后研究员

香港城市大学应⽤计算和互动媒体中⼼神经设计实验室(Neuro-Design Lab)创意及技术总监

 

于西 YU Xi

南京艺术学院讲师

新媒体艺术家独立音乐人

 

赵潇欣 ZHAO Xiaoxin

南京大学建筑与城市规划学院博士后研究员 

国家一级注册建筑师

 

周志斌 ZHOU Zhibin

香港理工大学人机交互方向研究助理教授