"ImmerJM: A 3D Design Tool for Creating User Journey Maps Based on Immersive Virtual Environments" Recognized at IEEE ISMAR 2025

Centre's Director, Prof. Henry Duh led his research team to present their full paper publication research "ImmerJM: A 3D Design Tool for Creating User Journey Maps based on Immersive Virtual Environments" at the IEEE International Symposium on Mixed and Augmented Reality (ISMAR) held in Daejeon, South Korea, from October 8-12, 2025. ISMAR is a premiere conference for Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR), and is considered a CCF B conference, attracting leading researchers from academia and industry.

The paper, conducted by PhD student Mingming Wang and research team members Xiaoyu Zhang, Dr. Weiyue Gao, Yihan Mei, Dr. Haiyan Jiang, Yusheng Guo, Prof. Henry Duh, and Dr. Zhibin Zhou, addresses the unexplored potential of integrating Immersive Virtual Environments (IVE) into Journey Map (JM) creation, which traditionally relies on 2D data. This integration represents a significant achievement in the Research Centre for Cultural and Art Technology’s endeavor to innovate design solutions that address real-world problems.

The research bridges this gap by integrating IVE into the JM creation process, exploring the potential of applying IVE in this context. Findings suggest that ImmerJM advances JM methodologies by leveraging spatial immersion, offering crucial implications for future JM creation and broader UX design practices involving IVE technologies. This recognition highlights the innovative approach of ImmerJM and its potential to significantly impact UX design.