Entrepreneurship Nurturing Series│From Business Plan to Fundraising – A Start-up’s Roadmap (Class 2: From Idea to Market: Product-Market Fit & Go-to-Market Strategy)

• Identifying customer pain points and validating your market assumptions
  
• Selecting the right Go-to-Market strategy for B2B vs. B2C innovation models
  
• Breakeven Analysis: how to survive your start-up by managing numbers
  
• Selecting the right Go-to-Market strategy for B2B vs. B2C innovation models

Speaker: Mr Fred Li, Managing Director, Gobi Partners and the teams

Fred has over 13 years of experience in private market transactions, management operations, and turnaround. He graduated from the University of Hong Kong with a Bachelor of Business Administration in Accounting and Finance. He is a certified HKICPA Certified Public Accountant (CPA) and Certified ESG Analyst (CESGA). 

Fred began his career as a restructuring specialist at Deloitte Financial Advisory Services. Later, he gained full-cycle deal experience and served on the board of directors of portfolio companies during his positions at VC and PE firms, including Senior Associate at Ocean Equity Partners (MFO), Vice President at CITIC’s CLSA Capital Partners, and Executive Director at Hywin International. He also acquired practical experience in business management, successful turnaround, and digital transformation as Group General Manager at Gaia Group, a 1,000 task-force company in his previous portfolio. 

Fred has accumulated valuable experience across technology and business operations, with a focus on university spin-offs, Healthcare & Biotechnology, GreenTech, Enterprise Solutions, and more. He has served as the Lecturer, advisory committee, vetting panelist, trainer, and mentor for ecosystem partners such as Hong Kong’s Universities, BIOHK, HKSTP and Cyberport.

Language: English (with Chinese Subtitles)