Silver Innovation Limited
Most sportswear are mainly targeted for young people, and thus may not be suitable for the elderly. By the age of 50, when body muscle mass diminishes, only resistance training can achieve muscle reconstruction. Nonetheless, seniors looking to engage in more trainings may face certain obstacles, such as lack of motivation, insufficient information, and having hesitations to be active. Conventional sportswear available in the market inadequately accommodates the physical requirements of the elderly and fails to fulfil their essential needs of staying active. They require athletic apparel that can satisfy both the emotional needs of being stylish, and the functional needs of practicality and comfort.
Key Team Member(s)
Prof. Anthony KONG (School of Design)
Key Team Member(s)
Prof. Anthony KONG (School of Design)
