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Picture of Ms Cristina Kountiou
Ms Cristina Kountiou
Teaching Fellow
Fashion Business
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: 2766 6466
: ST707


Cristina Kountiou is a Fashion Catalyst and Educator, with 20 years of experience.

From Design transitioning into Quality Assurance, Product Development and Brand Management has allowed her to have a comprehensive overview of the industry with a focus on sustainability, with 14 years industry experience and 7 years teaching experience across 3 fashion departments at a creative design institution, where she taught Luxury Fashion Management and the US program was voted No1 in BOF. She has always strived to connect industry and education and believes in bringing Fashion education to the forefront with new technology and creative thinking.  She has continued to consult on Fashion Business development and Sustainable Practices.  

With a passion for Sustainable Research and Development, she managed sustainable start-up label Puer, developing the branding, design, marketing of the label as well as showcasing at Berlin Fashion week and Pure London. Cristina managed design teams for a Hong Kong based design house, developing Trend Reports and Forecasting, design concepts and product development for womenswear collections, childrenswear and sportswear. Brands she has worked for include: DKNY jeans, Esprit, House of Fraser as well as design and brand consulting for independent labels.

Research Overview

Research/Professional experience:

Jul 2020-present, Creative Development Director/Consultant, bbase ltd

Jun 2020- present, Revive Consulting, Founder

Sep 2013 – Jun 2020, Professor Fashion Marketing & Management, SCAD HK

Sep 2011 – Sep 2018, Founder and Creative Director, Creative Addition

Jul 2013 – Sep 2013, Tutor, Raffles International College 

May 2012 – Jan 2013, Designer Knits and Sweaters, DKNY JEANS 

Feb 2008 – Aug 2011, Senior Designer/Puer Brand Manager, Eurasia Ltd

Apr 2007 – Feb 2008, Assistant Designer, Baystream Ltd London

Oct 2005 – Nov 2006, Assistant Garment Technologist, House of Fraser

Jan 2004 – Sep 2004, Product Developer support, ESPRIT


B.A., European Fashion Design, Kent Institute of Art and Design (now: University for the Creative Arts)
M.A., Fashion Design and Enterprise, Westminster University

Special Areas of Study and Expertise:

Fashion Marketing and Management:

Fashion Business, Brand Management, Product development, Trends and Forecasting, Sourcing and Sustainable Supply Chain practices, Contemporary issues in Fashion Merchandising, 


Fashion Design:

Womenswear, Knitwear and Knits, Sportswear, Childresnwear, Costume design, Creative pattern cutting, Styling, Concept development, CAD, Sketching, Sustainable design practices

Teaching Activities

Courses at other institution:


MA Luxury Fashion Management: 

- Professional Concepts and Theories for the Fashion Industry

- Fashion Global Forecasting and  Business Trends 

- Supply Chain Management

- Marketing Strategies for Luxury Brands and Experiences

- Visual Narrative for Consumer Engagement

- Computer-enhanced Fashion Marketing

- Luxury and Fashion Management M.A. Final Project


BFA Fashion Marketing and Management: 

- Digital Presentation Techniques

- Fashion Aesthetics and Style

- Private Label Product Development

- Contemporary Issues in Fashion Merchandising

- Global Sourcing and Import Buying

- Visual Merchandising Communication

- Professional Portfolio Practices

- Current Trends and Forecasting

- Introduction to Textiles

- Introduction to Fashion Design

- Introduction to Fashion Sketching


BFA Fashion Design: 

- Advanced Fashion Sketching

- History of Fashion

- Computer-aided Fashion Design

- Apparel Development II: Intermediate Pattern Development

- Active Sportswear

- Fashion Design: Concept Development

- Senior Collection II: 3-D Prototype and Development

- Senior Collection III: Final Collection

Selected Publications / Museum Collections / Exhibitions / Patents


  • Published paper and presentation: "Thinking Out of the Box for Sustainable Fashion Design" at the 8ISS Symposium-Panel on Environment and Sustainability (2011), at the 8th International Intimate Apparel Symposium for Sustainable Design (2015) and in Shanghai at Chinaplas for BASF conference on Innovation and Design (2016)
  • Leading Education Series "The Future of Sustainable Fashion Education"- Full day event with leading industry speakers and workshops.
  • Speaker: Salon series "Luxarity Made in Love, Pop-up Salon Series: “How can Design Retail bring the true community space to life?” 
  • Interview: "Fashion Renaissance: From slick city to Hip Hong Kong" 2018
  • Moderator: Green is the New Black: Moderating Panel Discussion (2017)
  • Leading Lecture and Workshop: GGEF Youth Workshop 2017 "Lecture and Workshop: How to change the Consumers Behavior when it comes to consumption" 
  • Centrestage Moderator (2017) "Master Sharing Series: The JUUN.J Perspective: Taking Centre Stage with Korean and Genderless Fashion 
  • Event: Part of organizing team for "Hong Kong Startup Weekend Change Makers" 2015 at PolyU  
  • Exhibition: 'Puer' exhibited and showcased at Berlin FashionWeeks "The Greenshowroom: (2010) and at tradefair "Pure London". Stocked in selected retailers in Europe.