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More support for BA students: Final Year Project Mentorship Programme
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The Final Year Project (FYP) Mentorship Programme was initiated in 2020, with the aim to establish caring and supportive relationships among ITC alumni, industrialists, and undergraduates. The objectives are:

  1. to empower mentees so that they can better address challenges in their research project,
  2. to enhance the future professional and career development opportunities of the mentees,
  3. to facilitate the educational, social and personal growth of mentees, and
  4. to provide mentors and mentees with professional formal and informal networking opportunities.

Mentoring relationships are developed which encourage discussion, questions, and feedback in areas that will enhance the capabilities and competencies of the mentees.

FYP Mentorship Meetings

This year, four ITC alumni are invited to act as mentors, including Miss Nicky Chan (MA, 2017), Miss Sarah Chan (MA, 2000), Mr Dominic Cheng (MA, 2006), and Mr Spike Ngai (MA, 2018). All of them have a wealth of work experience in the fashion industry.

 
Miss Nicky Chan, graduate of MA in Fashion & Textile (Global Fashion Management), 2017


Miss Sarah Chan, graduate of MA in Fashion and Textiles (Global Fashion Management), 2000


Mr Dominic Cheng, graduate of MA in Fashion and Textiles (Global Fashion Management), 2006

 
Mr Spike Ngai, graduate of MA in Fashion and Textiles (Global Fashion Management), 2018

 

The two rounds of the FYP Mentorship Meeting were held on 5 December 2020 and 30 January 2021, with an attendance of 20 final year students from three specialisms; namely technology, retail and marketing, as well as intimate apparel and activewear. All of them provided positive feedback on the FYP Mentorship Programme.

 

"I like the FYP Mentorship Programme! My mentor has provided me with up to date industry information and in-depth work experience, while my university supervisor has provided me with adequate academic knowledge. I can combine all of these to do better research in my FYP."

- Cheng Pak-him (Year 4 in Fashion Retail Specialism)

"The mentorship programme is really insightful and meaningful. My mentor gave my work lots of comments from the perspective of the industry, which are useful. Also, my mentor is kind and patient while listening to my presentation and responds immediately. The whole process and the arrangements are effective and efficient."

- Lo Shuk-ching (Year 4 in Fashion Marketing Specialism)

"I would like to give special thanks to my mentor for sharing industrial experiences and honest views related to my research work. My mentor sincerely gave me invaluable advice and guidance, which helped me in my search for relevant information, data collection and thesis writing."

- Luo Jia-yuan (Year 4 in Fashion Retailing Specialism)

"I think the FYP Mentorship Programme is great. During the meeting, my mentor gave me a lot of ideas for developing my project and suggested many ways to improve the work. The direction and guidance are really clear and easy to understand."

- Wong Tsz-ki (Year 4 in Technology Specialism)

 

 

Adoption of facial recognition and emotion tracking in FYPs

The use of artificial intelligence (AI) has been a major trend in the fashion industry. Our graduating students are fully aware of this trend and keep apace by integrating AI in their FYP by using both their knowledge and creativity.

Associate Professor of Fashion Business and BA programme leader, Dr Chris Lo, had this to say about using AI in FYPs: "My students applied facial recognition to track emotions using AI technology. Another student developed an augmented reality (AR) filter for virtual try ons. I think these examples can demonstrate how advanced our programme is and the capability of our students in using today’s latest technological innovations."

Similar to the overall programme design which equips our students to address the latest challenges in the fashion industry, the FYP programme encourages students to experiment with the latest digital technology in their study. They are encouraged to go beyond purely academic discussions to adopt technology. For example, fashion business students are experimenting with AI, AR and user experience (UX) design tools and integrate them into their consumer research work. Two students, Edith and Wong Yan, share their experience with FYP.

"It was interesting to create an AR try-on function for my final year project. By conducting an online questionnaire with the AR try-on function (which I developed too), I gained new insight into leveraging AR in fashion retailing based on customer preferences. The experience motivated me to explore more around digitalization in the fashion retail industry. I have gained a clear understanding of how technologies can exert a positive influence on the fashion retail industry. As a fashion retail student, I believe that this experience is useful for my career."

- Chow Yi-tung, Edith (Year 4, Retail & Marketing Specialism)


Edith tries on virtual sunglasses in her experiment work with consumer acceptance.

"Thanks to my supervisor, Dr Chris Lo, who provided me with resources and inspired me. I never imagined that I could handle an experimental topic for my Final Year Project. By understanding the use of a facial recognition application, I now know more about this latest technology, which is not widely used, yet an important component for the future of fashion. During the research process, Dr Lo always answers my questions promptly on the experiments. The facial recognition application is fun to use and interesting, and we should continue to study on how we can apply it in fashion retailing in the future."

- Wong Yan (Year 4, Fashion Retailing Specialism)



Exploring perception of users through emotion tracking application


Exploring accuracy of facial recognition application for retailing

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