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Author: Eunsoo Baek

Author: Eunsoo Baek

Home Articles posted by Eunsoo Baek (Page 2)
Visiting the imseCAVE at HKU

Visiting the imseCAVE at HKU

Eunsoo Baek March 30, 2021, 6:16 pm September 30, 2021

Dr. Jang and I made a visit to the imseCAVE lab at HKU to seek collaborative opportunities. It was such an eye-opening experience; the demonstrations enabled us to learn the …

News
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Lab meeting must go on..!!

Lab meeting must go on..!!

Eunsoo Baek March 19, 2021, 7:17 pm March 20, 2021

It’s already Week 7 since we started the first lab meeting. We’ve covered 13 articles and shared many ideas! See how seriously we were paying attention to the presentation (while …

News
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2021 ITC International Fashion Forum (30th March 2021)

2021 ITC International Fashion Forum (30th March 2021)

Eunsoo Baek March 18, 2021, 4:43 pm March 19, 2021

ITC International Fashion Forum is held on 30th March at 1030am (29th March at 0930pm in EST). As a virtual format, the forum invites international scholars and audiences from everywhere.  …

News
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Introducing to CoP & …

Introducing to CoP & …

Eunsoo Baek March 15, 2021, 6:31 pm March 15, 2021

Introducing sessions of Digital Literacy of CoP! It was a fun moment to carefully allocate an equal amount of minutes of a 5-min talk under many cameras and professional lighting! …

News
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2020/21-2 Lab meeting has launched! =D

2020/21-2 Lab meeting has launched! =D

Eunsoo Baek January 22, 2021, 5:24 pm January 22, 2021

Ta-Da! I have launched a weekly lab seminar from this Friday (22th Jan 2021) with these amazingly motivated people. Thanks for your active participation and effort. Hope we find much …

News
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Insights for Fashion Rental Service under Covid-19

Insights for Fashion Rental Service under Covid-19

Eunsoo Baek December 20, 2020, 4:20 pm January 2, 2021

Dr. Baek provides insights for fashion rental services under the COVID-19 pandemic. As a form of collaborative consumption, fashion rental services have gained increasing attention in the fashion industry. However, …

News
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CoP for “Digital Literacy” kickoff meeting!

CoP for “Digital Literacy” kickoff meeting!

Eunsoo Baek November 17, 2020, 10:46 am November 17, 2020

At 3:15pm on 6th November, the kickoff meeting for CoP (Community of Practice) was finally held! It was great to meet nice people from different disciplines yet having the same …

News
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Research Seminar at Seoul National University, Korea

Research Seminar at Seoul National University, Korea

Eunsoo Baek August 18, 2020, 3:27 pm August 18, 2020

Dr. Baek offered a research seminar titled “Selected Topics in Fashion Retail & Marketing” at Seoul National University on 13th August 2020.  She shared her recent research findings that are …

News
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VR Experiment in July 2020

VR Experiment in July 2020

Eunsoo Baek August 3, 2020, 12:39 pm August 3, 2020

We had run the experiments for two days before the COVID-19 regulations were activated. We hope the experiment resumes soon again! 

News
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Participant Wanted for VR Experiment

Participant Wanted for VR Experiment

Eunsoo Baek July 6, 2020, 10:00 am July 6, 2020
News
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Yvette Hong, M.A.

洪雨薇

Research Assistant
 

 

Biography
  • MA in Fashion Merchandising, The HK Polytechnic University
  • Exchange Student, Cornell University.
  • B.Eng in Textile Engineering & Textile Design, Donghua University.
 
RESEARCH INTEREST
Yvette is interested in understanding how the collective unconscious in the digital world influences customers’ choices.
 

Zhihong Huang, B.S.

黃志鴻

Mphil Student (2020.09~)

 

Biography

B.S. Applied Psychology, Nanjing University, China.

 
RESEARCH INTEREST

Zhihong has an interest in how consumers are influenced by contextual information in product presentations. He is also fond of applying data mining techniques in consumer research.

Simran Gulati

Undergraduate Student
 
Biography
  • URIS Awardee 2021
  • B.A Hon’s in Fashion & Textiles (Fashion Retail & Marketing), The Hong Kong Polytechnic University, Class of 2018

 

 

Ying Qu, M.S.

屈穎

PhD STUDENT (2021.09~)
 
Biography
  • M.S. of Textile Engineering (Fashion Marketing), Xi’an Polytechnic University, China
  • Exchange Student, European School of Business, Reutlingen University, Germany
  • B.S. of Fashion Design and Engineering, (Fashion Design), Xi’an Polytechnic University, China
 
RESEARCH INTEREST

Her research interest is to investigate the impact of visual elements in the retail environment on consumer perception and their interactions.