I am pleased to share the news that Simran Gulati, a Year 3 ITC student, is the successful recipient of HK$ 50,000 from the Undergraduate Research and Innovation Scheme (URIS).

The URIS is a prestigious programme that aims to strengthen academic curiosity and enquiry-based learning among undergraduate students. The purpose of this programme is to nurture the next generation of researchers and innovators. Under the URIS, undergraduate students are given the opportunity to undertake small-scale research projects under the guidance and supervision of academic staff who are strong in research. 

Under the guidance and supervision of Dr Eunsoo Baek, Assistant Professor in Fashion Retail & Marketing, Simran will be responsible for research work titled “Tactics of online product display: The effect of empty space in a product image on consumers in the online shopping context.” Congratulation, Simran! 😀

For details: https://www.polyu.edu.hk/itc/en/news/students-alumni-news/?itceventid=640

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