Time

Programme

18:00-20:00

Registration
B1 Foyer

18:30-20:30

Cocktail Reception
B1

Time

Programme

07:30-20:00

Registration
Skybridge

08:30-11:00

Opening Ceremony
Silverbox Ballroom

• Mr. Alexandre Giorgin, Consul General of France in Hong Kong and Macau
• Professor Joëlle Brouard, UNESCO Chair "Culture and Wine Traditions" of the University of Burgundy & Terroir Manager
• Professor Kwok-Yin Wong, Associate Vice President (Research Support), The Hong Kong Polytechnic University
• Professor Kaye Chon, Dean and Chair Professor, Walter Kwok Foundation Professor in International Hospitality Management, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Plenary Session I - The Wine Trade: Spaces, Flows, Actors and Territories
Silverbox Ballroom
Session Chair: Ms. Jeannie Cho Lee, The Hong Kong Polytechnic University

• Mr. Jasper Morris, Master of Wine - Wine Critic and Senior Consultant for Christie’s

      Burgundy: From Underachiever to Market Favourite on a Global Scale

• Dr. Demei Li, Associate Professor, Food Science and Technology College, Beijing University of Agriculture

Preliminary Results of Study on Chinese Consumers’ Preference to Wine Based on Their Dietary Backgrounds Difference

• Professor Haiyan Song, Associate Dean and Chair Professor, Mr and Mrs Chan Chak Fu Professor in International Tourism, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

      Demand for Imported Wines in China

11:00-11:30

Coffee Break
Skybridge

11:30-13:00

Concurrent Paper Session I
Function Rooms, B1

13:00-14:30

Lunch
Silverbox Ballroom

14:30-16:00

Concurrent Paper Session II
Function Rooms, B1

Masterclass
Vinoteca Lab, B2/F, SHTM

16:00-16:30

Coffee Break
Skybridge

16:30-18:00

Plenary Session II - The Organization of Markets, Regulations and The Quality of Wines
Silverbox Ballroom
Session Chair: Professor Haiyan Song, The Hong Kong Polytechnic University

• Dr. Caroline Le Goffic, Associate Professor, Paris Descartes University

International Rules on the Protection of Geographical Indications for Wines: Past, Present and Future Perspectives

• Professor William Gartner, Professor of Applied Economics, University of Minnesota

       Northern Grapes: From Nothing to Major Industry in 15 Years

18:00-19:00

SHTM & Hotel ICON Tour (optional)

18:30:19:30

Cocktail Reception
B1

19:30-22:00

Gala Dinner
Silverbox Ballroom

Time

Programme

08:00-12:00

09:00-10:30

Plenary Session III - Patterns and the Influencing Factors of Evolution in Wine Taste and Reputation
Silverbox Ballroom
Session Chair: Dr. Ksenia Kirillova, The Hong Kong Polytechnic University

• Dr. Olivier Jacquet, Research Engineer at the UNESCO Chair “Culture and Traditions of Wine”, University of Burgundy

      The Taste of the Terroir ... A History of Prescription in the Twentieth Century

• Ms. Jeannie Cho Lee, Master of Wine and Professor of Practice, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

       Making Sense of Hong Kong and China's Evolving Wine Consumption Market Over   the Past 25 Years  

10:30-11:00

Coffee Break
Skybridge

11:00-12:30

Concurrent Paper Session III
Function Rooms, B1

12:30-14:00

Lunch
Silverbox Ballroom

14:00-15:30

Concurrent Paper Session IV
Function Rooms, B1

15:30-16:00

Coffee Break
Skybridge

16:00-17:30

Concurrent Paper Session V
Function Rooms, B1

Masterclass
Vinoteca lab, B2/F, SHTM

Time

Programme

09:00-10:30

Plenary Session IV – Consumers and Social & Cultural Wine Practices
Silverbox Ballroom
Session Chair: Dr. Olivier Jacquet, University of Burgundy

• Professor Jean-Robert Pitte, Perpetual Secretary of the Academy of Moral and Political Sciences

Is French Way of Pairing Food and Wine Adaptable to Chinese Gastronomy?

• Mr. Steven Spurrier, Consultant Editor for Decanter and Honorary President, Wine and Spirit, Education Trust

      Wine:  Education, Appreciation, Communication (Founder of L’Academie du Vin)

10:30-11:00

Coffee Break
Skybridge

11:00-12:30

Best Paper Award Ceremony and Concluding Panel Discussion – Current Wine Consumption and Market Trends in Asia
Silverbox Ballroom
Session Chair: Professor Haiyan Song, The Hong Kong Polytechnic University
Panelists: Prof. Joëlle Brouard, Dr. Caroline Le Goffic, Ms. Jeannie Cho Lee, Dr. Demei Li, Mr. Jasper Morris, Professor Jean-Robert Pitte and Mr. Steven Spurrier