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Virtual Prize Presentation of the ENGL New Logo Design Competition

14 Jul 2021


Communication is a dynamic process.

Abby Yang

Winner of the ENGL New Logo Design Competition

Abby is a Year 2 student of the BA in Communication Design at the School of Design of PolyU. During the virtual prize presentation held on 6 July 2021, Abby further explained the meaning she wanted to convey through her design: “The curves formed by the letters ‘E’ and ‘C’ represent communication as a dynamic process that connects people together. The ball bouncing out from the middle bar represents a breakthrough made for excellence.” Abby also said that the logo reflects our Department’s role as an interdisciplinary department where knowledge converges and diverges.

Our Associate Head, Professor Bernadette Watson, admires Abby's work and views it as having both creative and aesthetic appeal. When presenting the award virtually to Abby during the virtual prize presentation, Prof. Watson said she was impressed by how the logo visualises the meaning of communication.

To Abby, it was a challenge for her to manage school projects and assignments while preparing her entry for the competition. Despite this challenge, Abby said she enjoyed the learning process and viewed it as having been a very valuable experience. After she finishes her studies, Abby wants to be a brand designer. The Department wishes her a prosperous and successful career.

The Department’s new title will be effective from 1 September.

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