SI0101 - Business Analytics Adventure: Turning Data into Decisions

Faculty of Business
(Department of Logistics and Maritime Studies)

SI0101

Business Analytics Adventure: Turning Data into Decisions

Non-credit-bearing

This subject introduces students to the fundamentals of business analytics for data-driven decision making. Through engaging case studies, interactive discussions, and hands-on exercises, students will explore how data is used to solve real business problems. The course includes five face-to-face seminars, providing opportunities for collaboration and practical application of business analytical techniques and tools. By the end of the course, students will understand how business analytics supports effective data-driven decision making.

To equip students with a data-driven mindset and the ability to apply business analytics tools to support effective decision making in business contexts.

Upon completion of the subject, students will be able to:

• Understand basic concepts and principles of business analytics and their relevance to real-world business scenarios.
• Understand the applications of basic business analytics methods and tools to support and justify decision making in business contexts.
• Understand how current technologies such as coding, artificial intelligence, and cloud computing contribute to the success of data analytics implemented in companies

English

Face-to-face

10 hours

• Online quizzes (20%)
• Participation (30%)
• In-class exercises (20%)
• Personal reflection (30%) 

80%
(In-class quizzes/ assignments and attendance will be taken into consideration to the final grades. Students are strongly advised to attend all classes.)

• Prof. GUAN Xinyi (To-be-confirmed)
• Prof. WANG Xiaoyu (To-be-confirmed)