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An Interactive Outcome-Based Learning Approach for Visual Merchandising
(TDG 2009/12)
Leader: Derry Law (ITC)
Leader's email: tcderry@polyu.edu.hk
Other Members: Joanne Yip (ITC), Christina Wong (ITC)
(TDG 2009/12)
Leader: Derry Law (ITC)
Leader's email: tcderry@polyu.edu.hk
Other Members: Joanne Yip (ITC), Christina Wong (ITC)
Objectives:
- To enhance students’ understanding in aesthetic concepts of visual merchandising through an interactive approach.
- To encourage students’ active participation in learning.
- To enhance students’ creative capability by means of creative design-based projects collaborating with retailing companies.
Remarks:
Outcomes & Deliverables:
- Virtual Visual Merchandising Platform
- Law, D., Wong, C., Yip, J., Cheung, M.C. (2011, October). Challenges and the corresponding solution in visual design education: The case of Hong Kong Chinese students. Paper presented at the 3rd Asia Education Conference, Osaka, Japan.
- Law, D. (2010). The role of aesthetic congruity on visual design education in Hong Kong. Paper presented at the 2nd Asia Education Conference, Osaka, Japan.
Disclaimer
The experiences reported in this section are collected from the project leaders. EDC is not liable for the accuracy of information and possible infringements of copyright associated with individual cases.
