Master of Arts in Bilingual Corporate Communication (MABCC)

[This curriculum is applicable to cohorts admitted in or after 2016/17.]

Students are required to take 10 subjects (total 30 credits). Each student is required to take 4 Compulsory Subjects and 6 Elective Subjects with at least 2 subjects from BCC Block. Three of the Elective Subjects can be replaced by the MABCC Supervised Project if the student has the successfully completed all compulsory subjects with an overall GPA of 3.0 or above, and have obtained permission from the Programme Leader. Please visit STUDY@PolyU for programme details.


The subject list is subject to revision. Offering of subjects is subject to the availability of teaching staff and viable enrolment number. Some elective subjects will not be offered every year. The Department has the discretion on the offering semester and class quota, which is limited by classroom capacity.

Compulsory Subjects


Subject Code
Subject Title
No of Credits
Corporate Communication: Past and Present
This subject examines the emergence and development of corporate communication as a lately emerged integrated communication discipline from historical, institutional and professional perspectives. Exemplifications will be drawn from researches in both global and local studies. Special attention will be placed on the functions and practices of corporate communication taking place in Hong Kong and other parts of Greater China.
Communication in Multicultural & Multilingual Contexts
The subject examines the nature of human relations and the characteristic patterns of language and communication in professional settings of multicultural societies, with the aim to enhance students' awareness of the diverse as well as common norms and practice of communication in Hong Kong and the related regions. Conceptual resources from global communication, cross-cultural competence, language and socio-psychology will be utilized to further develop the students' multilingual sensitivity and their multicultural competence which should help them better adapt to their future professional life.
Bilingualism: First Principles
This subject will introduce students to some basic concepts and principles of bilingualism, primarily from societal perspectives. It will explore, together with students, the characteristics and functions of different language varieties commonly found in bilingual/multilingual societies, how these varieties interact and how they shape our language landscape. Close reference will be made to language situations of bilingual societies in Greater China.
Symbolism & Corporate Communication
This compulsory subject introduces the role of semiotic or symbolic resources (such as verbal, visual and nonverbal signs) vis-à-vis relevant organizational and intercultural communication models in advancing routine and strategic corporate communication purposes, such as corporate branding, identity building & maintenance, etc.

Elective Subjects

[Students are required to take at least two elective subjects from the BCC Block.]


Subject Code
Subject Title
No of Credits
BCC Block
Strategic Corporate Communication
Built on the fundamental knowledge of the key functions and practices of corporate communication from subject CBS 5401 Corporate Communication: Past and Present, this subject will further enhance students' understanding of corporate communication as a strategic corporate function, in order to cultivate future leaders in this sector. Emerging trends in the corporate environment will be introduced with implications on the strategic function discussed. This subject will adopt case method based on real-life scenario to challenge students to think deeper about this function in current complex environment and how this function can facilitate organizations to achieve their strategic goals.
Advanced Bilingual Workshop for Verbal and Non-verbal Corporate Communication
This elective subject aims to equip Anglo-Chinese bilinguals with supervisory or junior management profiles with higher-level, bilingual, verbal communication (e.g. ceremonial speechwriting & speechmaking genres, info briefing talk, argumentative, promotional talks, etc.) and non-verbal communication (e.g. paralanguage and body language applications) norms and skills in delivering more demanding internal and external communication tasks (e.g. staff briefing, professional seminars, trade promotional expositions, media interviews, etc.) addressing Chinese speaking and English speaking stakeholder groups in Greater China and international contexts.
Advanced Bilingual Workshop for Written Corporate Communication
This subject aims to enhance students' written skills of an appropriate and effective use of Chinese and English in major corporate communicative acts for communicating with specific stakeholders, promoting corporate image, strengthening its positing, and projecting its commitment to good corporate citizenship. Specifically the subject plans to develop students' awareness of the within-culture and between-culture variations in communication norms of corporate corporation in Greater China.
Professional seminar: Practices & Challenges

This professional seminar is uniquely positioned to deepen students’understanding on corporate communication (CC) from both academic and practitioners’ perspective in the C21st business and social environment. Outstanding researches and practitioners in CC or related functions from leading universities and multinational corporations will be invited to share their respective research insights, exemplary and innovative practices in stakeholders engagement/ communication to sustain positive image and lasting relationships in the globalized era. Related implications, challenges and opportunities for future graduates in the CC field will be discussed.

Glocalization and Media Communication
The concept of "glocalization" has been proposed to capture the interlocking duality of globalization and localization in transnational or transcultural media communication and consequently in glocalized culture presentation and transformation. This subject will provide students with survey, analysis, and evaluation of both the processes and products of the transnational or transcultural media communication, with input from transculturality studies and comparative media communications.
Crisis Communication and Management

This subject aims to equip students with the necessary knowledge and communication skills for different phases of crisis management process, from prevention, mitigation to handling and recovery. Real-life case studies will help students comprehend and consolidate their learnings through best or poor practices. Students will also learn to develop a wellthought out crisis management plan and gain confidence in dealing with organisation’s crisis situations. 

Digital Media Communication

In a highly competitive and globlaized environoment, the distinct characteristics of digital media communication can present both challenges and opportunities to corporations. Communication professionals are expected to understand the digital langauge and media landscape when strengthening coporate-stakeholder relationship.

Recognising the cruicial role of digital media for effective corporate communication in a globalized society, this subject offers a critical understanding and analysis of the theories, strategies, functions, use, and ramifications of digital media, particularly social media from an applied linguistics perspective.

CBS5409 1 2
MABCC Internship
The subject aims to avail students of the opportunity to intergrate and apply both theoretical and practical language-mediated corporate communication (CC) insights by working on a self-obtained and approved internship in an authentic organizational setting. In order to nurture students to become life-long learners, faculty supervisor will provide coaching to faciliate development of critical reflective learning skills throughout their experiential learning cycle. The subject will take a maximum of two semesters to complete.
CBS5410 1 2
MABCC Supervised Project
This Supervised Project aims to avail the students of the opportunity to apply theoretical and practical language-mediated corporate communication insights by working closely with the assigned supervisor in investigating a language or communication issue in a local or overseas corporate context. Students will write in English a substantial analysis describing conceptual and pragmatic issues arising from the chosen project topic. The outcome of the project will take the form of an academic written report in English of 5000 to 8000 words.
Non-BCC Block
Action through Text in Japanese, Chinese and English
This subject introduces a language-based approach to develop an comprehensive map of a variety of registers, genres and styles that is used and encountered in Japanese, Chinese and English. This approach enables users to capture social and cultural contexts according to which our experiences of the world are logically and sometimes subjectively exchanged among human beings with different and complex social roles and relationships in the form of spoken or written texts. Together with functional descriptions of languages as devices for linguistic exploration, the subject aims to enable students to chart their courses for the individual developments of academic and professional discourse and engagement for social life as a critical language user. Medium of instruction is both Japanese and English.
Special Education Needs in Speaking, Listening, Reading and Writing

This course will introduce to participant the causes and profiles of individuals with special education needs from childhood to adolescent. The course will introduce the following types of special education needs (1) developmental language delay and disorders; (2) developmental speech delay and disorders; (3) cleft lip and palate; (4) voice disorders; (5) fluency disorders; (6) specific learning difficulties in reading and writing; and their correspondence principles of assessment and management.

This course also aims at training students to critically evaluate relevant literature to promote lifelong learning.

Special Education Needs associated with Cognitive, Physical and Sensory Disorders

This course will introduce to participant the causes and profiles of individuals with special education needs from childhood to adolescent. The course will introduce the following types of special education needs (1) intellectual disabilities; (2) autism spectrum disorders; (3) attention deficit and hyperactive disorders; (4) physical disabilities; (5) sensory disabilities; (6) emotional and behavioural disorders; and their correspondence principles of assessment and management.

This course also aims at training students to critically evaluate relevant literature to promote lifelong learning.

Language in Society

This subject introduces students to the basic concepts, theories, research methods, and major findings in sociolinguistics, paying special attention to the facts and findings in Chinese sociolinguistics. The subject intends to stimulate students' interest in sociolinguistics and help them recognize, evaluate, and research sociolinguistic issues and phenomena in their daily life, including in professional settings.

Contrastive Analysis

This subject aims to provide students with an understanding of the basic principles of contrastive analysis and to familiarize them with the methods of applying these principles to a number of similarities and differences between Chinese and English. The emphasis of the subject will be on the basic grammatical properties of these two languages, drawing from current research findings in language typology in particular. Students are trained to analyze and solve linguistic problems they may encounter in the workplace, including but not limited to language teaching and translation. This subject will also contribute to the development of critical thinking, global outlook and cultural appreciation, and life-long learning.

Chinese Lexical Semantics and Corpus Linguistics

This subject introduces lexical semantics and corpus linguistics with focus on the Chinese language based on the perspective of language as knowledge system. Language as knowledge system is one of the most comprehensive perspectives to account for the complex system of language. To understand the knowledge system of language, it is essential to explore how concepts are conventionalized and represented in language, and what are the underling structure and possible cognitive motivations of linguistic meaning. And the linguistic approaches to these issues are lexical semantics and corpus linguistics.

The main objectives are to familiarize students with these two newly developed fields of linguistics, to help them to acquire the skills to analyze linguistic meaning based on empirical data, and to provide empirically verified understanding of how language works to support a wide range of applications and cross-disciplinary studies in language sciences, including but not limited to educational, computational, cognitive, clinical, cultural, neuro-, psycho-, socio- linguistics.

Introduction to Chinese Culture and Chinese Classics

In 14 lectures, this subject will cover the major issues in traditional Chinese culture: the emergence of humanism and its realization in the early Chou Dynasty; the schools of Confucianism, Taoism, and Legalism in the Spring and Autumn and Warring States Periods, and their influence on Chinese culture; Buddhism in China and the religious function of Confucianism; changes of dynasty and systems of government; the conflict and harmony between rural areas and the ruler of the kingdom; the ideology in education and the selection of officials through a civil exam system; the spirit of science and scientific inventions; and the essence of classical Chinese literature, music, painting, and drama. Class discussion will be conducted and enriched with excerpts from relevant Chinese classics.

Translation: Text and Context

This subject aims to introduce practical issues in translation through translating general, legal, business, scientific and technical texts, and using modern tools of translation. It will guide students to resolve different types of equivalence problems (e.g., by comparing parallel Chinese and English texts). It will also familiarise students with different approaches to translation, practice in translation of basic texts in various registers, using information technology to build up personal bilingual glossaries, and using general and specialised dictionaries. There will be a clear progression in the order of difficulty of tasks undertaken.

Translation Studies

This subject aims to produce students who (i) understand the factors involved in communication across two languages; (ii) are aware of different levels of meaning in a text; (iii) can apply this awareness to evaluate both source texts and their translations; and (iv) are informed about basic issues concerning translation as a profession and technology-driven resources available to translators. It will also assist students to examine texts and analyze the linguistic and sociolinguistic issues underlying communication across cultures.

Advanced Legal Translation
This subject aims to introduce students to the practice of legal translation. This subject establishes a theoretical framework for legal translation and offers extensive practice in translating key documents in a wide range of legal fields. The purpose of this subject is to enable students to gain insights into legal translation at postgraduate level.
Advanced Translation for Media
This subject aims to introduce students to the practice of translation for the media. This subject establishes a theoretical framework for media translation and offers extensive practice in translating materials in a wide range of media. The purpose of this subject is to enable learners to gain insights into media translation at postgraduate level.
Advanced Translation for Business and Commerce
This subject aims to train students in the practice of translation for business and commerce. Students will be introduced to basic concepts and principles relating to business and commercial translation. Through a variety of hands-on tasks and extensive practice in translating materials in business and commerce, students will acquire and apply specific strategies and techniques to tackle translation problems in various types of business and commercial texts. Students will also learn to think critically about ethical issues that professional translators face in the industry.
Chinese Language and Culture
This course aims to provide students with opportunities to explore and examine various social, cultural and scientific aspects in the study of Chinese language, to gain a general understanding of the Chinese society and cultural tradition, and to learn to appreciate the intra- and inter-social and cultural values of Chinese language.
Multimedia Applications for Language Professionals and Translators
This subject introduces the use of computer software and electronic resources in language-related academic activities. Students will learn about language processing on computers (with a special focus on the processing of the Chinese language), online language resources, and computerized language databases. The course will also touch upon some advanced applications, such as computer-assisted language learning and teaching, and computer-assisted machine translation. Techniques on sound recording and editing, animation, video editing will also be introduced. By the end of this course, students will have experience with both using language-related computer resources and generating multimedia materials for language learning and teaching.
Intercultural Communication
This subject offers a general introduction to the key theories of the field of intercultural communication, their applications for Chinese instructors (translators, interpreters) working at the focal point of international encounters. Through an overview of the development of the critical reflection on the functioning of different cultures and civilizations in an increasingly globalized world, our students should become aware of the roots of intercultural problems, and how to resolve them peacefully and fruitfully. They will learn to appreciate socio-cultural values of their own society, as opposed to those of people coming from other lingua-cultural communities. The subject will also develop students' ability to move between cultures, produce interculturally acceptable teaching materials and demonstrate high quality intercultural instruction more easily.
Statistical Methods in Language Research
This is an introductory course to statistical analysis used in language studies. This course includes fundamental concepts in statistics, methods of descriptive and inferential statistics with application in analyzing quantitative linguistic data and solving linguistic problems. In particular, we focus on experimental designs, simple linear regression, hypothesis testing and statistical modeling of linguistic data. It offers hands-on experience with statistical analysis software, and provides students with theoretical background in statistics enough to understand the software output, and make a critical review of the results in a qualitative study. Students are also trained to report statistical results of linguistic data for their own projects.

1 Students who choose to register for the CBS5409 MABCC Internship / CBS5410 MABCC Supervised Project must have successfully completed all compulsory subjects with an overall GPA of 3 or above; and have obtained permission from the Programme Leader.


2 Subject to the availability of places, students may go for exchange/placement preferably during summer. They are expected to return in the following semester and submit the major assignment according to schedule.


Credit transfer can be granted for compulsory subjects on a case-by-case basis subject to prior approval.