Vital skills graduates should have when they work
To gain more insight on what skills Mr. Li perceives to be integral in working in this industry, he stated that “Learning agility, adaptability, learning are very important. The society changes rapidly, and to a large extent. Many jobs have appeared and disappeared over a course of 5 years. Furthermore, the content in the modules in university may not be able to keep up-to-date with the new technological advancement in the industry.” Mr. Li continues,
“One has to always stay learning, and “evolve”. But how do you evolve? I think through doing projects, friendly rivalry with your peers, you will always be enticed to continue to learn. Traditional teaching and learning methods may not be wrong, but the difference in society is too alarming. Being a sales representative 10 years ago and being a sales representative now is completely different. For example, 10 years ago, we would not demonstrate our products through the use of videos or show mini-presentations through using electronic tablets. Maybe we would just bring a couple of catalogues on paper and discuss with the doctors and nurses. But now, it may only take 1-2 minutes to do a presentation. Thus, it is important to catch a key message. In the modern era of social media, people require information given to them in a fast and efficient manner. People may not have the attention span for a ten minute video, and you will have to catch their attention and talk about all your key points in a matter of 2-3 minutes.” Therefore, when looking to work in sales and marketing related jobs, the ability to evolve and adapt is vital to survive.
Duties of a sales representative
Providing more insight to what a sales and marketing would do on a daily basis, as a sales and marketing representative, the whole operation of the company is related to him. Li is responsible for profit and loss, which is quite similar to operating a small company. Imports, exports, how to sell, how to make a profit, all the expense are to be managed. Li states “In the sales department, we think about how to sell more products, which is done by managing my team to ensure that we provide a good service to the customers, thereby being able to attract more customers. In marketing it is more strategic, where we think of ideas to make more customers be intrigued to use more of our products through promotional and education events.” Ultimately, as an operation manager, your goal is to maximize the profits at the lowest cost.