Already in its fifth year, the International Forum on China Hotel Brand Development will be held from 19 to 21 June 2012 at the Narada Resort, Sanya, Hainan Province, China.

The fifth Forum will be hosted by PolyU and the China Tourist Hotels Association, and co-organised by the SHTM and Beijing Hotel Sight Management Co Ltd. Sponsored by the Hainan Provincial Tourism Administration and Zhejiang Narada Hotel Group, the Forum will be supported by the Alliance of China Hotel Owners and Institute of Hospitality. K Wah Group will be the Title Sponsor of the Forum.

The forum was created to provide a platform for industry professionals and academics to exchange views and discuss experiences related to brand development and management in China's hotel industry. This year, the forum will take the theme "New Directions for Brand and Human Capital Development" and feature the following topics:

• Annual Industry Reports: Studying the China Hotel Market from Various Angles
• Crystal Ball: New Brand Landscape in China – 2012 and Beyond
• Face to Face: International vs Domestic Brands; Chains vs Owners
• Focus on Human Capital: Solutions of Challenging HR Issues

Please visit www.polyu.edu.hk/htm/conference/5CHBD or contact Dr Qu Xiao of the SHTM at hmqxiao@polyu.edu.hk for more information about the forum.