Executive Development Programme in Hospitality
The Hong Kong PolyU Winter School is an annual programme developed to cater to the needs of senior managers in the hospitality industry. Co-organised by the SHTM and the Hong Kong Hotels Association, and sponsored by the Pacific Asia Travel Association, the Royal Garden and the Institute of Hospitality, the 2011 programme will be held on 17-29 January on the PolyU campus.
The Hong Kong PolyU Winter School will offer six in-depth modules that are relevant to the changing business environment, practical in substance and interactive in nature. The modules will use cutting-edge research and management tools to equip participants for the future.
| Date | Module | Instructor |
|---|---|---|
| 17-18 January | Hotel Investment and Development Strategies |
Dr Qu Xiao |
| 19-20 January | From Marketing Mix to Online Marketing | Professor Ramon Diaz-Bernardo |
| 21-22 January | Environmental Management for Hotels: Performance Assessment and Resources Planning |
Dr Wilco Chan |
| 24-25 January | Managing People Diversity in the Era of Change |
Professor Robert Bosselman |
| 26-27 January | Food and Beverage Marketing that Works | Mr Murray Mackenzie |
| 28-29 January | Disney's Approach to Quality Service | Mr Rob Morton |
Participants of this annual programme who successfully complete each module receive a Hong Kong PolyU Winter School® Certificate. Participants who successfully complete six different modules over a maximum three-year period receive an Advanced Certificate in Hospitality Management issued by The Hong Kong Polytechnic University's School of Hotel and Tourism Management.
For registration and more details, please visit: www.polyu.edu.hk/htm/edp/hkws2011
For enquiries, please contact: Ms Flora Ng (tel) +852 3400-2635 (e-mail) hmfn@polyu.edu.hk
