The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU), in collaboration with the School of Management at Mae Fah Luang University, will co‑organise the 4th "One Belt One Road One Tourism" (OBOROT) International Conference in Chiang Rai, Thailand, from 11 to 13 December 2026.
Nestled in northern Thailand, Chiang Rai captivates visitors with its rich cultural tapestry, tranquil mountain vistas
and vibrant Lanna heritage. Attendees will have a unique opportunity to immerse themselves in the city's artistic wonders, which range from the dazzling White Temple (Wat Rong Khun) and mesmerising Blue Temple (Wat Rong Suea Ten) to the thought-provoking Black House Museum (Baan Dam). Beyond these iconic landmarks, Chiang Rai offers lush tea plantations, traditional hill-tribe villages, soothing hot springs and breath-taking river valleys, which create a harmonious blend of history, culture
and natural beauty and a perfect backdrop for our conference.
This year's Conference will focus on the theme of "Development, Marketing, Sustainability". The aim of the conference is to provide a dynamic platform for academics, industry practitioners and government representatives to exchange ideas, present their cutting‑edge research and explore innovative approaches to sustainable and inclusive tourism development.
Please share your insights and help to shape the future of tourism at this dynamic event!
| Accessible and inclusive tourism |
Pro-poor tourism |
| Community-based tourism |
Role of AI and robotics in tourism |
| Culinary tourism |
Smart tourism |
| Cultural tourism |
Tourism and geopolitics |
| Data analytics in tourism |
Tourism education |
| Destination management |
Tourism marketing |
| Digital transformation in tourism |
Tourism planning and development |
| Ecotourism and biodiversity conservation |
Tourism sustainability |
| Event management |
Tourist needs and motivations |
| Human capital development |
Wellness and health tourism |
Paper Submission
We invite you to submit an abstract prepared according to the guidelines outlined in the Publication Manual of the American Psychological Association. Abstracts should be approximately 1,000 words long, including references. Please include a separate cover page that includes the paper's topic, author's name, affiliation, contact number and email address. Your abstract and cover page should be submitted as an email
attachment to Prof. Tony Tse at
tony.tse@polyu.edu.hk. Kindly use "Submission of paper to OBOROT Conference" as the subject line of your email.
The deadline for abstract submission is 30 June 2026. Authors will be notified of the review decision (acceptance, rejection or acceptance with revisions) by 31 August 2026. To ensure inclusion in the Conference proceedings, final abstracts or full papers must be submitted
by 31 October 2026. Please note that once a submission is accepted, at least one author will be required to register for and present the paper at the Conference. We look forward to receiving your valuable contributions!
Enquiries
For further details about the Conference or paper submission process, please feel free to contact Prof. Tony Tse at
tony.tse@polyu.edu.hk.
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