Organised by the Alliance for Research on Wine and Hospitality Management, the 5th Wine and Hospitality Management Workshop was hosted by the SHTM on its premises on 11-12 April 2023.
The Alliance for Research on Wine and Hospitality Management was established by the Cornell SC Johnson College of Business, EHL Hospitality Business School, KEDGE Business School, the Free University of Bozen-Bolzano and the SHTM in 2017, and aims to
promote research excellence in the fields of wine and hospitality management. The 5th Wine and Hospitality Management Workshop was designed to be a small-scale, high-quality event that allowed for intensive interaction between participants and practitioners. It featured a broad range of topics, as shown below.
Session 1 – Moderator/Prof Haiyan Song, SHTM Associate Dean and Mr and Mrs Chan Chak Fu Professor in International Tourism.
| "From Risk to Reward: The Strategic Advantages of Diversifying Grape Varietals" by Dr Jean-Philippe Weisskopf and Dr Philippe Masset |
Discussant: Dr Eden Jiao, SHTM Assistant Professor |
| "The Competitive Landscape of Italian Geographical Indications: A Wine Perspective" by Dr Giulia Gastaldello, Dr Umberto Nizza, Prof Guenter Schamel and Dr Angelo Zago |
Discussant: Dr Angie Luo, SHTM Research Assistant Professor |
| "Where is it From? The Impact of Country of Origin on Chinese Consumers' Purchase Intention of Imported Wine" by Miss Yichen Zhou and Dr Lisa Gao, SHTM Assistant Professor |
Discussant: Prof Guenter Schamel |
Session 2 – Moderator/Prof Olivier Gergaud, Professor of Economics at KEDGE Business School.
| "Social Media Strategies in International Wine Trade" by Ms Yanni Du, Prof Sussie Morrish and Dr Anna Earl |
Discussant: Prof Honggen Xiao, SHTM Assistant Dean and Professor |
| "Can VR Affect Wine Consumer Behaviour? Evidence from a Wine Tasting Experiment" by Ms Weixi Yuan, Ms Fumei Guo, Dr Mimi Li and Prof Haiyan Song |
Discussant: Dr Wen Chang |
| "Who Likes it Digital? Insights on the Demand for Online Wine Experiences" by Dr Giulia Gastaldello, Dr Nadia Streletskaya, Dr Luca Rossetto and Prof Guenter Schamel |
Discussant: Dr Lisa Gao |
Session 3 – Moderator/Prof Guenter Schamel, Professor at the Free University of Bozen-Bolzano.
| "Characteristics and Driving Forces of Wine Tourism Networks: A Case Study of the Ningxia Wine Region" by Dr Qiushi Gu, Dr Ben Haobin Ye, Prof Sam Huang and Wang Lei |
Discussant: Prof Sussie Morrish |
| "Comparative Analysis of Chinese Domestic and Outbound Wine Tourists: Evidence from Online Reviews" by Chengyu Cao and Prof Doris Wu |
Discussant: Dr Mimi Li, SHTM Associate Professor |
| "Is Doggy-Bag a Solution or a Bin? Introducing a Digital Innovation to Evaluate Post Out-of-Home Consumption. First Results from the H2020 LOWINFOOD Project and REGUSTO Innovation" by Ms Camilla Comis, Dr Clara Cicatiello, Dr Luca Secondi, Dr Ludovica Principato, Ms Mengting Yu and Dr Paolo Rellini |
Discussant: Prof Thierry Lorey |
Session 4 – Moderator/Dr Philippe Masset, Associate Professor at EHL Hospitality Business School.
| "The Price of Winery Cellar Visits" by Prof Olivier Gergaud and Dr Florine Livat |
Discussant: Dr Anyu Liu, SHTM Assistant Professor |
| "Australian Wine Export Demand Forecasting: A Bayesian Ensemble Method" by Dr Anyu Liu, Mr Xinyang Liu and Dr Eden Jiao |
Discussant: Dr Philippe Masset |
| "Point and Interval Forecasting for Wine Prices: An Approach Based on Artificial Intelligence" by Mr Honggang Guo, Prof Jianzhou Wang and Prof Yong Wang |
Discussant: Prof Doris Wu |
Session 5 – Moderator/Dr Florine Livat, Associate Professor at KEDGE Business School.
| "How Persistent is Duplication of Purchases Deviations? The Case of Alcoholic Beverages in Denmark" by Prof Herve Remaud, Prof Polymeros Chrysochou and Dr Carl Driesener |
Discussant: Prof Haiyan Song |
| "Pairing French Wine and Cheese Flavors: A Comparison between France and Austria" by Prof Francois Durrieu, Dr Erhard Lick, Prof Thierry Lorey and Prof Albert Franz Stockl |
Discussant: Ms Mengting Yu |
| "When Visualization Wine Style Backfires: Sweetness Scale on Wine Label" by Dr Angie Luo, SHTM Research Assistant Professor, Dr Donna Quadri-Felitti and Prof Anna Mattila |
Discussant: Dr Giulia Gastaldello |
Session 6 – Moderator/Dr Crystal Shi, SHTM Assistant Professor.
| "The Impact of Emotionality on Online Reviews: Exploring the Role of Engagement and Self-Enhancement in Wine Consumer Behaviour" by Dr Wen Chang, Ms Xiaoxiao Qi, Dr Anyu Liu and Jie Sun |
Discussant: Prof Olivier Gergaud |
| "Consumer Wine Knowledge: A Segmentation of Chinese Wine Consumers" by Dr Fengxia Shi, Dr Ting Zhou and Dr Qiushi Gu |
Discussant: Dr Florine Livat |
| "The Promotion of Responsible Wine Consumption within a Family Environment: The Case of French Y & Z Generations" by Prof Thierry Lorey and Dr David Jaud |
Discussant: Dr Crystal Shi |
Session 7 – Moderator/Prof Sussie Morrish, Professor at University of Canterbury.
| "Understanding Current Development of Wine Tourism in Ningxia, China: An Empirical Study of Industry Perspective" by Xiaoshai Zhan |
Discussant: Prof Francois Durrieu |
| "Understanding the Brand Reputation: A Case of Chinese Wine" by Dr Fengxia Shi |
Discussant: Prof Herve Remaud |
| "The Optimal Portfolio Strategy Based on Multi-Criteria Decision Analysis and Intelligence Optimization Algorithm—Taking Hotel, Catering and Other Related Industries as Examples" by J. Wang, J. Li, Z. Li and Mr Haipeng Zhang |
Discussant: Dr Anyu Liu |
Session 8 – Moderator/Prof Haiyan Song, SHTM Associate Dean and Mr and Mrs Chan Chak Fu Professor in International Tourism.
| "Wine and Hospitality Education – Trends and Prospects" by Dr Crystal Shi |
At the closing ceremony, the Best Presentation Award and the Best Young Scholar/Ph.D. Presentation Award were presented to the following winners:
- Best Presentation Award: Dr Wen Chang, who presented a co-authored paper entitled "The Impact of Emotionality on Online Reviews: Exploring the Role of Engagement and Self-Enhancement in Wine
Consumer Behaviour".
- Best Young Scholar/Ph.D. Presentation Award: Ms Mengting Yu, who presented a co-authored paper entitled "Is Doggy-Bag a Solution or a Bin? Introducing a Digital Innovation to Evaluate Post Out-of-Home Consumption. First Results from the H2020 LOWINFOOD Project and REGUSTO Innovation".
This workshop served as a platform that allowed academics, industry experts and wine enthusiasts to share their knowledge and expertise on the latest trends and innovations in
wine and hospitality management. The SHTM is delighted to have collaborated with the Alliance for Research on Wine and Hospitality Management to promote research excellence in this important field.
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