December 2021
Volume 22, Issue 5
Newsletter of School of Hotel & Tourism Management
The Hong Kong Polytechnic University
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New Tourism, New Directions Explored at IMPACT2021 Conference
Organised by the SHTM and its Hospitality and Tourism Research Centre together with STR and run by a group of talented SHTM undergraduate students from the Special Events Class, the IMPACT2021 Conference took place on 16 December at Hotel ICON in both online and offline forums.

As our resilient global industry re-emerged from the setbacks imposed by COVID-19, the SHTM assembled industry leaders and prominent scholars from Hong Kong and beyond at IMPACT2021 to discuss the latest industry trends and prospects and to propose solutions to problems faced by the entire sector. Themed "New Tourism, New Directions", the conference was a timely opportunity to bring industry executives, government officials and academics together to exchange insights, find new paths and reinvent tourism for a post-pandemic world.
Second GBA Smart Tourism Forum Successfully Held at the SHTM

On 17 December 2021, the Second GBA Smart Tourism Forum was successfully held online and offline at the SHTM. The Forum was organised by the SHTM and its Hospitality and Tourism Research Centre together with STR, and was supported by the School of Tourism Management of Sun Yat-sen University and the Macao Institute for Tourism Studies and sponsored by the University Grants Committee, Hong Kong Tourism Board and Pacific Asia Travel Association. The Forum was run by a group of talented undergraduate students from the SHTM's Special Events Class.
Online MSc Degree in Hospitality Business Innovation Launched to Help Industry Thrive in Digital Era

In the fast-paced world of hospitality and tourism, the industry is moving quickly to embrace innovations and new technologies. Increasing competitiveness within the industry is pushing organisations to seek highly adaptable hospitality professionals who aspire to sharpen their knowledge and skills in the digital era through advanced postgraduate study. To cater to the educational needs of a broad spectrum of hospitality professionals, the SHTM is delighted to announce the launch of our online Master of Science in Hospitality Business Innovation (HBI), commencing the academic year 2022/23.
Master Your Success with SHTM Postgraduate Degrees

As the hospitality and tourism industry experiences a tidal wave of change, it is evident that our industry professionals must lead and manage many different circumstances. Developing the right skills and knowledge is crucial for us to identify opportunities and respond to them effectively and efficiently.
Learn at Any Time and Anywhere with the MicroMasters in International Hospitality Management

The SHTM's MicroMasters in International Hospitality Management, a unique and highly successful Master's programme offered on the world-renowned edX online learning platform, continues to attract learners from around the world.

SHTM undergraduate students participated in the 6th Asian Federation of Exhibition and Convention Association Asia MICE Youth Challenge on 25 November 2021 and earned the awards.

19 November - Consulate General of Greece in Hong Kong

Mr Konstantinos Kattoulas, Consul General, Consulate General of Greece in Hong Kong visited the SHTM and Hotel ICON.

Ms Barbara Avdis, Founder and Managing Director of Yades Greek Historic Hotels, spoke on Greek culture, tourism and modern society at the "Greek Culture and Tourism" workshop on 26 November 2021.
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This e-newsletter is issued by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University.
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