July 2020
Volume 21, Issue 3
Newsletter of School of Hotel & Tourism Management
The Hong Kong Polytechnic University
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SHTM+ICON Consultancy Driving Innovation and Knowledge Transfer in the Global Hospitality Sector
Launched in 2018, the SHTM+ICON Consultancy offers professional hospitality-related consultancy services worldwide. The Consultancy bridges theory and practice in the hospitality sector and transfers knowledge developed through the School's research and teaching hotel, Hotel ICON.

The Consultancy is a novel endeavour to achieve the SHTM's mission of engineering knowledge transfer to the hospitality industry and other educational institutes. Knowledge transfer includes management know-how, creative solutions, and experiences in a practical setting, all of which can help organisations maintain sustainable growth.

The SHTM+ICON Consultancy offers services in four main areas:
  • Hospitality Development
  • Hospitality Management
  • Executive Education in Hospitality
  • Higher Education Development
The Consultancy offers high-level consultancy and professional advisory services to both private and public organisations. Its consultants have worked on many successful consultancy projects for clients from around the world, including the West Kowloon Cultural District Authority, Asian Tourism Exchange, the Taiwan Tourism Bureau, the Guangzhou Tianhe Chamber of Commerce, the Korea Tourism Organisation, the Jeju Tourism Organisation, the Travel Industry Council of Hong Kong, Ruiyee Hospitality, Gingko College of Hospitality Management in Chengdu, King Abdulaziz University, the China Outbound Tourism Research Institute, Grapea & Co., Ltd. and Wanda Resorts.

SHTM+ICON consultants are experienced in and committed to providing leading consultancy services to clients worldwide. Members of the team include:
  • Professor Kaye Chon, SHTM Dean and Chair Professor and Walter and Wendy Kwok Family Foundation Professor in International Hospitality Management
  • Professor Haiyan Song, SHTM Associate Dean and Chair Professor and Mr and Mrs Chan Chak Fu Professor in International Tourism
  • Professor Brian King, SHTM Associate Dean and Professor
  • Professor Cathy Hsu, SHTM Chair Professor
  • Professor Basak Denizci Guillet, SHTM Professor
  • Dr Qu Xiao, SHTM Associate Professor
  • Dr Tony Tse, SHTM Professor of Practice
  • Mr Richard Hatter, General Manager, Hotel ICON, and SHTM Adjunct Associate Professor
  • Mr Ian Lee, Assistant General Manager, Hotel ICON
With unparalleled experience and a wealth of combined expertise, the SHTM+ICON Consultancy is set to advance the hospitality sector ever more as the focus of global tourism settles resolutely on Asia.

For details, please visit: http://www.shtm.com.hk
For enquiries and proposals, please contact Dr Tony Tse via e-mail: tony.tse@polyu.edu.hk

Next article : SHTM MicroMasters in International Hospitality Management
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