March 2016 - Volume 17, Issue 1
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Polyu HTM
SHTM to Host 10th International Forum on China Hotel Brand Development cum Asia-Europe Forum for World Hospitality and Tourism Education

Co-organised by the Guizhou Provincial Government and PolyU, and co-hosted by the Gui'an New District Administration Commission and the SHTM, the 10th International Forum on China Hotel Brand Development cum Asia-Europe Forum for World Hospitality and Tourism Education (the Forum) will take place in Gui'an New District, Guizhou, on 21-22 April 2016.

The United Nations World Tourism Organisation (UNWTO) has forecast that China will become the most visited destination in the world by 2020 and one of the top four source markets. The country has already extended its lead as the number one tourism source market, and as one of the most visited destinations it recorded 55.6 million international tourist arrivals in 2014. The Forum will be a timely and concerted effort in response to the fast expanding opportunities in the hotel and tourism market in China. It will provide an invaluable platform for industry professionals, academics and government officials to explore new strategies for the development of the Chinese hotel industry, as well as the many opportunities that are emerging and the potential challenges that are arising from the industry's extraordinary progress.

The SHTM is pleased that due to its location and history, it is uniquely positioned to play a leading role in facilitating the strategic development of China's hospitality industry. Over the past nine years the School has indeed been playing a pivotal role in furthering the development of this dynamic and ever-evolving industry by successfully staging the International Forum on China Hotel Brand Development (CHBD) in a number of major Chinese cities.

This year, the 10th CHBD will be held concurrently with the Asia-Europe Forum for World Hospitality and Tourism Education, an event for educators in hospitality and tourism from Asia and Europe to exchange dialogue for collaboration in academic and research programmes.

Taking the theme Embracing Future with Innovations: NEW Generation, NEW Brands, NEW Industry, the Forum will be organised around, but not limited to, the following topics:
  • China's "New Normal" Economy and the Hotel and Tourism Industry
  • The Changing Landscape: New Challenges and New Opportunities
  • The Sharing Economy and its Impact
  • New Travellers, Emerging Market Segments and Innovative Brands
  • How is Big Data Changing the Industry Fundamentally?
  • Future Hotels and Future Tourism
  • Leading the Future: Face-to-Face with a New Generation Workforce and Leadership
  • International Collaboration: Education, Research and Industry

The Forum will be supported by special partner K. Wah Group, collaborators including the Alliance of China Conference Hotels and New Century Hotels & Resorts, and international organisations such as the China Tourist Hotel Association, UNWTO Knowledge Network, Pacific Asia Travel Association, World Association for Hospitality and Tourism Education and Training, Asia Pacific Tourism Association, Institute of Hospitality and Asia-Pacific Council on Hotel, Restaurant and Institutional Education.

For enquiries, please contact Dr Qu Xiao at qu.xiao@polyu.edu.hk.
For more information, please visit: http://www.polyu.edu.hk/htm/conference/CHBD&AEF/index.html




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This e-newsletter is issued by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University.
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