July 2013 - Volume 14, Issue 3
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CONFERENCES/SEMINARS/WORKSHOPS
Professor Bob McKercher delivered a keynote speech on "The Origins and Roles of Myths in Tourism Academia" at the International Conference on Myths of Tourism in Zadar, Croatia on 9-12 May 2013.

Professor McKercher, as an invited panelist, spoke on the topic of "Follow the Asian Success Story" at the 2nd Jerusalem International Tourism Summit in Jerusalem, Israel on 28-29 May 2013.
Dean Kaye Chon, Professor Haiyan Song, Professor Cathy Hsu, Professor Brian King, Professor McKercher and Dr Robert Li attended the 13th Biennial Academy Conference of the International Academy for the Study of Tourism in Algarve, Portugal on 2-7 June 2013. Professor Song presented a paper entitled "A Meta-analysis of International Tourism Demand Forecasting and Implications for Practice". Professor Hsu spoke on "Service Failures in Hotels: Do the Hotel Brand and Staff Ethnicity Matter to Chinese Consumers?". Professor King was a panelist at a plenary session and his presentation was titled "Tourism Education Trends - East & West, North & South". Professor McKercher discussed "The Myths of Tourism". Dr Li presented a paper entitled "Understanding Destination Image: An On-going Research Journey".

Dr Hanqin Qiu Zhang presented a paper entitled "Make Guests Come Back More and Stay Longer in Hong Kong Hotels: The Optimal Utilization of Switching Costs" at the 30th Anniversary Pan-Pacific Conference in Johannesburg, South Africa on 3-6 June 2013.
Dr Alan Wong and Ms Chloe Lau attended the 4th Asia-Pacific Regional Conference on Service-Learning in Hong Kong on 4-7 June 2013.
Dr Cindy Heo presented a paper entitled "Will People Pay More for Branded Room Amenities in a Hotel?" at the 3rd International Conference on Tourism in Limassol, Cyprus on 5-8 June 2013.
Dr Wilco Chan attended the 10th Guangzhou Electrical Building Technology Exhibition and Forum in Guangzhou, China on 9-12 June 2013.
Dr Alice Hon, Ms Clare Fung, Mr Raymond Kwong, Ms Loretta Pang, Mr Joey Wu and Mr Xavier Chan attended the 9th Annual International Conference on Tourism in Athens, Greece on 10-13 June 2013. Dr Hon and Ms Fung co-presented a paper entitled "Investigating Team Effectiveness in Service Industry: Role of Group Composition and Social Integration". Ms Pang, Mr Wu and Mr Chan co-presented a paper entitled "What Makes a Popular Post on Social Network Sites of Hospitality and Tourism Related Organizations?". Mr Kwong presented a paper entitled "A Case Study of the Perceptions of Graduates and Students on (Hong Kong and Mainland China Generation Y) Hotel and Catering Management Program and Career Development".

Dr Karin Weber presented a paper entitled "Chinese-American Consumers: How does Acculturation Affect their Responses to Service Failure Situations?" at the 13th International Research Symposium on Service Excellence in Management in Karlstad, Sweden on 10-13 June 2013.
Dr Honggen Xiao and Ph.D. Student Mr Aaron Yankholmes attended the International Critical Tourism Studies Conference V in Sarajevo, Bosnia and Herzegovina on 25-28 June 2013. Dr Xiao was invited as a moderator on the parallel session "Stream: Researching the Tourist: Innovative perspectives and methods". He also presented a paper entitled "This is Tourism: Experiential Learning through 'Professor-for-a-Day'". Mr Yankholmes and Professor Bob McKercher co-presented a paper entitled "Deconstructing the Multiple Contested Collective Memories on the Slave Routes".

Professor Brian King presented a topic entitled "Asia-Pacific Tourism Trends: Opportunities for Developing Graduate Research" in plenary workshop at the 12th Asia Pacific Forum for Graduate Students' Research in Tourism and the 5th Graduate Research Colloquium in Malaysia on 27-29 June 2013. Professor King also presented the PolyU D.HTM Best Paper Award to Professor Pearl Lin, Dean of School of Hospitality Management, National Kaohsiung University of Hospitality and Tourism who had co-authored the winning paper with her PhD student.

Dean Chon was invited to be a moderator on the session "Tourism and Quality: It Takes Two for a Sustainable Tango", and delivered a paper on "Managing Quality of Services for Sustainability in Hospitality and Tourism Industry: Experiences from Asia" at the Conference on Tourism and Hospitality: The Highway to Sustainable Regional Development, Yerevan, Armenia on 28-30 June 2013.
Dean Chon, Dr Hanqin Qiu Zhang, Dr Steve Pan, Dr Simon Wong and Ms Anne Tang attended the 19th Asia Pacific Tourism Association Annual Conference in Bangkok, Thailand on 1-4 July 2013. Dr Pan presented a paper entitled "Tertiary Hospitality Education in China: An Importance-Performance Analysis". Dr Wong and Ms Tang co-presented a paper entitled "Understanding Hotel and Tourism Undergraduate Students' Experiences of Discipline-Based Freshman Seminar: A Qualitative Study".

Professor Haiyan Song and Dr Stephen Pratt attended the International Association for Tourism Economics International Conference 2013 in Ljubljana, Slovenia on 1-4 July 2013. Professor Song presented a paper entitled "Income and Price Elasticities in Tourism: A Meta-analysis". Dr Pratt presented a paper entitled "Borat: Economic Impact of Tourism for Make Benefit Glorious Nation of Kazakhstan".

Dr Sam Kim attended the 4th International Research Symposium in Service Management in Kuttikkanam, Kerala, India on 2-6 July 2013.
Dr Henry Tsai, Dr Catherine Cheung, Dr YongHee Kim, Dr Jinsoo Lee, Dr Ada Lo and Dr Nelson Tsang attended the 2013 TOSOK International Tourism Conference in Seoul, Korea on 3-5 July 2013. Dr Cheung, Dr Lee, Dr Lo and D.HTM graduate Dr Dahl Joe co-presented a paper entitled "Will Competent Korean Hotel Employees Have Higher Job Satisfaction? An Empirical Study for Building a Dedicated Hospitality Workforce in Korea". Dr Kim presented a paper entitled "Differential Impacts of Socially Responsible and Socially Irresponsible Activities on Shareholder Value: A Study on Restaurant Firms".
Dean Chon attended the 2013 Annual ICHRIE Summer Conference and Marketplace in St. Louis, Missouri, USA on 24-27 July 2013.