May 2013 - Volume 14, Issue 2
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CONFERENCES/SEMINARS/WORKSHOPS
Professor Bob McKercher presented a paper entitled "Myths of the Cultural Tourism Market: How Bad Research Creates an Unholy Alliance" at the 4th IFT-BU E-Conference in Macau on 21 March 2013.
Dean Kaye Chon delivered a speech on "Human Capital Development" at the 2013 PATA Annual Summit & PATA Board and Committee Meeting in Bangkok, Thailand on 25-28 April 2013.
Dr John Ap has been invited to deliver a session on "An Assessment of Theme Park Development in China" at the Walt Disney World Senior Executives Meeting 2013 in Hong Kong on 6-9 May.
Professor Cathy Hsu delivered a special lecture entitled "Learning through Experiences" at Macau University of Science and Technology Distinguished Guest Professor Seminar in Macau on 10 May 2013.

SHTM staff members and students attended the 11th Asia Pacific CHRIE Conference in Macau on 21-24 May 2013. The following faculty members and students presented papers and participated in panel sessions at the conference.
  • Dean Kaye Chon participated in a panel discussion entitled "Mid Academic Career Forum Panel"
  • Professor Brian King presented a paper entitled "Chinese International Students in Australia as Pioneering Independent Travellers".
  • Professor Rob Law presented a paper entitled "Hong Kong Residents and Mainland Tourists: Host-Guest Relationship in Hong Kong Tourism Development".
  • Dr Cindy Heo presented a paper entitled "Cultural Influences on Fairness Perception of Revenue Management Pricing in the Tourism and Hospitality Industry".
  • Dr Alex Tung presented a paper entitled "Profiles of Executive Operating Committee Members in International Brand Hotels in Mainland China".
  • Ms Bona Kim and Dr Heo co-presented a paper entitled "Customer Dissatisfaction in the Hotel Industry".
  • Mr Daniel Leung, Ms Lily Sun and Mr Lawrence Fong co-presented a paper entitled "Information Quality Evaluation of Hotel Websites in Macau: Model Development and Empirical Evaluation".
  • Mr Fong, Mr Leung and Professor Law co-presented a paper entitled "The Effect of Choice of Coupon Incentive on Consumer Reaction: The Case of Restaurant Coupon Promotion".
The PolyU D.HTM Best Paper Award was also presented at the conference. The award-winning paper was entitled "A Debate on Food Cost and Sustainability: The Role of Executive Chefs in All Inclusive Hotels" and the authors were Osman Nuri Özdoðan, School of Tourism and Hospitality Management, Adnan Menderes University, Aydin, Turkey; Murat Hancer, School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, USA; and Zafer Öter, Department of Tourism Management, Faculty of Tourism, Katip Celebi University, Izmir, Turkey.
A number of SHTM staff members including Dean Chon, Dr Kam Hung, Dr Sam Kim, Dr Henry Tsai, Dr Dan Wang, Dr Sylvester Yeung and Dr Hanqin Qiu Zhang attended the World Conference on Hospitality, Tourism and Event Research and the International Convention and Expo Summit 2013 in Bangkok, Thailand on 25-28 May. The following faculty members presented papers at the conference.
  • Dr Hung and Dr Zhang co-presented a paper entitled "The Construction of a Fanaticism Scale in the Context of Media Fan Pilgrimage Participation".
  • Dr Kim presented a paper entitled "The Best Match-up for Airline Advertising Communication Effect".
  • Dr Tsai presented a paper entitled "Factors Affecting Destination Image, Travel Motivation, and Visiting Intention: An Exploratory Study on Impacts of DMO Website Design".
  • Dr Wang and Dr Zhang co-presented a paper entitled "Social Media and the Membership Management of Tourism Professional Organizations: A Case Study".

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