Tutor: Jaehyun Park

Identified Problems
We identified key pain points in the current airport experience in Hong Kong International Airport, including inconsistent signage, excessive transportation information, scattered service locations, and a lack of comparative guidance on local transportation options. These issues cause tourists to waste significant time at the airport, potentially leading them to choose more expensive transportation alternatives out of frustration.

Purposed Design Solutions
In response, our service design solution introduces a multi-touchpoint service system that encompasses the entire service journey, beginning on the airplane and continuing throughout the arrival experience. "Leave Like A Local" aims to transform the airport arrival experience from confusion to confidence, enabling visitors to navigate Hong Kong's transportation system as efficiently as locals, saving time and enhancing their first impression of the city.