PhD Spring School 2025
Event
Seminar
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Date
20 - 21 May 2025
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Organiser
PolyU Design
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Time
09:30 - 17:30
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Venue
V1101, 11/F, Block V, PolyU Map
Speaker
Prof. Hua Dong
Prof. John Zimmerman
Prof. Anne Boddington
Enquiry
PolyU Design 2766 6305 sd.phd@polyu.edu.hk
Summary
Programme
Our School of Design (SD) will join the School of Fashion and Textile (SFT) to host the PhD Spring School, on May 20 and 21, 2025. Entitled 'Research-Alignment-Design,' this year's keynote addresses will be delivered by Professors John Zimmerman (Carnegie Mellon University, USA), Hua Dong (Brunel University of London, UK), and Anne Boddington (Kingston University, UK). The Spring School provides an opportunity for SD and SFT's PhD candidates to present their work to a selected audience, allowing students and participating professors to engage with one another in various formats. The forum facilitates the exchange of insights and deliberates on complex and interdisciplinary research subjects with both local and international experts.
Event conveners: Prof. Gerhard Bruyns (PolyU Design) and Prof. Jae Oh (PolyU Design).
Registration
Prior registration is required. Please register on or before May 15.
All PhD students and faculty from the School of Design (SD) and the School of Fashion and Textile (SFT) are welcome to participate.
Keynote Speaker
Prof. Hua Dong
Keynote title: Is Design PhD Creative Problem-Solving? Design research methodological frameworks are helpful in this problem-solving process. Design Research Methodology (DRM) is effective in addressing well-defined research questions, systematically. Design Inquiry is helpful in exploring the research issues which are more difficult to define. However, each design PhD is unique, and creative problem-solving skills are needed to design one’s own research journey. A ‘Re-TUNE’ (Read, Think, Understand, Navigate, Evaluate) approach is summarised to reflect common activities of design PhD research.
Prof. John Zimmerman
Keynote title: Closing the AI Innovation Gap You may have noticed that there’s a lot of hype, hope, and fear surrounding AI. AI’s amazing impact implies that developers follow an effective innovation process. They don’t. The reality is that today, almost all AI initiatives fail to reach deployment, and many fails after deployment. In this talk, I will discuss why projects fail, why human-centered design methods don’t seem to work, and how innovation teams might work differently to discover low-risk, high-value opportunities for new AI products and services.
Prof. Anne Boddington
Keynote title: What can design do and what difference can design, and design research make? This talk will explore how we might think and how we can act through design and design research, within and beyond the entrapments of knowing theories, forms of logic and the inevitable seduction of new and emerging technologies. It will explore how thinking about the recent emergence of impact, integrity and equity, might aid and support our actions, such that we can think freely, creatively and responsibly as researchers, but equally contribute to interpretations of, and responses to the world, beyond the here and now, and beyond ourselves.
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