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2025 Leadership Forum – Beyond Interdisciplinarity

Event

Seminar

Conference & Seminar

bodw_banner-03
  • Date

    01 Dec 2025

  • Organiser

    PolyU Design

  • Time

    09:00 - 17:00

  • Venue

    Senate Room (M1603), Block M, PolyU Map  

Speaker

Moderator, Panel Discussion Chair: Prof. Gerhard Bruyns

Prof. Kun Pyo LEE

Prof. Don NORMAN

Dr Atsushi HASEGAWA

Prof. Anne BODDINGTON

Dr Edmund LEE

Prof. Miles PENNINGTON

Dr Ricky TUSI

Dr Jidong YIM

Summary

The 2025 Leadership Forum on Beyond Interdisciplinarity is a concurrent event within the programme of Business of Design Week (BODW), a flagship event organised annually by the Hong Kong Design Centre and The Hong Kong Polytechnic University School of Design (PolyU Design).  This year, the Leadership Forum is scheduled for 1 December 2025 as a hybrid event. Traditionally, the Forum brings together industry professionals and academic leaders to share their perspectives and insights.

The Leadership Forum on Beyond Interdisciplinarity will be a public forum, open to everyone, both online and in person at The Hong Kong Polytechnic University. Our aim is for the Forum to be impactful and to provide guidance to design educators around the world.

  

Registration


The "2025 Leadership Forum on Beyond Interdisciplinarity

Dates: 1 December 2025 (Monday)
Venue: Senate Room (M1603), Block M, PolyU, Hung Hom, Kowloon, Hong Kong
All are welcome. Please register in advance to reserve your seat: register here.


Rundown of Forum

AM Session

Time (HKT or UTC/GMT+8 hr) Moderator: Prof. Gerhard BRUYNS
Associate Dean, School of Design,The Hong Kong Polytechnic University
09:00AM Registration
09:30AM Welcome Remarks
Prof. Kun Pyo LEE

Dean, School of Design, The Hong Kong Polytechnic University
09:35AM Introduction of this year's theme
Prof. Gerhard BRUYNS

Associate Dean, School of Design, The Hong Kong Polytechnic University
09:50AM Prof. Don NORMAN
Don Norman Design Award and Summit, a nonprofit charity
Topic: Design in the 21st Century
10:20AM Dr Atsushi HASEGAWA
President of Concent, Inc., and Vice President of Human Centered Design Organization, Japan
Topic: Design Attitude, Design Abduction, and Design Confidence as potential pathways “beyond interdisciplinarity”
10:50AM Networking break
11:05AM Prof. Anne BODDINGTON
Professor of Design Innovation, Creative Intelligence Collective Ltd.
Topic: Everything, Everywhere, All at Once: Breathlessness in Design, Design Education, and Design Research
11:35AM Panel Discussion 1. Chair: Prof. Gerhard BRUYNS, PolyU Design
Speakers: Prof. Don NORMAN; Dr Atsushi HASEGAWA; Prof. Anne BODDINGTON and Prof. Kun Pyo LEE
12:20PM END of AM Session

PM Session

Time  Moderator: Prof. Gerhard BRUYNS
Associate Dean, School of Design,The Hong Kong Polytechnic University
02:00PM Dr Edmund LEE
General Manager and Head of Group ESG, Gold Peak Technology Group
02:20PM Prof. Miles PENNINGTON
Professor of Design Led Innovation, The University of Tokyo
Topic: Beyond Interdisciplinary
02:50PM Dr Ricky TUSI
East Asia Ventures Lead and Director of East Asia Arup University
Topic: “Total Design,” a distinctive and integrated approach that transcends conventional interdisciplinary collaboration
03:20PM Networking break
03:35PM Dr Jidong YIM
Head of Scientific Experience Research, LG Electronics
Topic: Superhuman or more human? What do we want to be with Artificial Intelligence?
04:05PM Panel Discussion 2. Chair: Prof. Gerhard BRUYNS, PolyU Design
Speakers: Dr Edmund LEE; Prof. Miles PENNINGTON; Dr Ricky TUSI; Dr Jidong YIM
04:50PM Closing Remarks: Prof. Kun Pyo LEE
Dean, School of Design, The Hong Kong Polytechnic University
05:00PM END of Forum

*Subject to change

 


Keynote Speaker

Moderator, Panel Discussion Chair: Prof. Gerhard Bruyns

Moderator, Panel Discussion Chair: Prof. Gerhard Bruyns

Associate Dean, School of Design, The Hong Kong Polytechnic University

 

Prof. Kun Pyo LEE

Prof. Kun Pyo LEE

Dean, School of Design, The Hong Kong Polytechnic University

 

Prof. Don NORMAN

Prof. Don NORMAN

Don Norman Design Award and Summit, a nonprofit charity

 

Dr Atsushi HASEGAWA

Dr Atsushi HASEGAWA

President of Concent, Inc., and Vice President of Human Centered Design Organization, Japan

   

Prof. Anne BODDINGTON

Prof. Anne BODDINGTON

Professor of Design Innovation Creative Intelligence Collective Ltd.

 

Dr Edmund LEE

Dr Edmund LEE

General Manager and Head of Group ESG, Gold Peak Technology Group

Prof. Miles PENNINGTON

Prof. Miles PENNINGTON

Professor of Design Led Innovation, The University of Tokyo

 

Dr Ricky TUSI

Dr Ricky TUSI

East Asia Ventures Lead and Director of East Asia Arup University

Dr Jidong YIM

Dr Jidong YIM

Head of Scientific Experience Research, LG Electronics

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