Research Seminar — Changing Consumer Behaviour in a Circular Economy

Seminar

Add to Calendar

Date

12 Nov 2025
Organiser

PolyU Design
Time

16:00 - 18:00
Venue

Zoom

Speaker

Prof. Ruth Mugge

Enquiry

PolyU Design 2766 6305 sd.phd@polyu.edu.hk

Summary

In the lecture, Prof. Ruth Mugge will discuss several scientific theories on consumer behaviour change that help to explain why the transition from a linear economy to a Circular Economy is challenging. Building on these theories, she will present several design interventions that can encourage consumers to maintain and repair their products and to postpone their replacement, thereby aiding the transition to a Circular Economy

This seminar is open to all PolyU PhD students and SD staff.
This Zoom meeting accommodates 100 participants at most.
Event registration is required and on a first-come, first-served basis.
Successful registrants will receive a confirmation email with the Zoom meeting details before the event.

Keynote Speaker

Prof. Ruth Mugge

Full Professor of Design for Sustainable Consumer Behaviour, Delft University of Technology

Prof. Ruth Mugge is a Full Professor in Design for Sustainable Consumer Behaviour at the faculty of Industrial Design Engineering of Delft University of Technology, the Netherlands. Her research focuses on studying interventions to transition to a Circular Economy, such as encouraging repair, the adoption of refurbished products and extending product lifetimes. She has published about these topics in various scientific journals, such as International Journal of Design, Resources, Conservation and Recycling and Sustainable Production and Consumption.

Previous Event Next Event