Page 111 - Demo
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                                    109Stand up!Inspired by the 1980s Cantonese smash hit %u2018Stand Up%u2019 sung by late pop singer Leslie Cheung, Dr Wen%u2019s team came up with a slogan to encourage the public to abandon a sedentary lifestyle to improve their knee health. They launched a campaign called %u2018Stand Up%u2019, urging older people to sign up for early screening for knee osteoarthritis and start living an active life. Throughout the campaign, participants were enthusiastic about the team%u2019s AI-powered platforms, which added fun to otherwise boring check-ups and exercises. %u201cParticipants were happy to have the videos shot, and to interact with our workers. They also found our AR workout app amusing. When they enjoy using the app, they%u2019re more likely to stick to the training that it recommends,%u201d says Dr Wen.JOINT EFFORT
                                
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