| Tourism Management
旅遊管理 |
| Crisis Management |
危機管理 |
- Identify the concepts and process in Crisis Management
- Apply the concepts and process in tourism management
- Develop communication skill in crisis situation
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- 認識危機管理的概念與步驟
- 應用危機管理的概念與步驟
- 學習危機管理的溝通技巧
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| Cultural Tourism |
文化旅遊 |
- What is Cultural Tourism?
- What makes a successful Cultural Tourism product?
- Who are Cultural Tourists?
- How to develop Cultural Tourism products?
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- 何為文化旅遊 ?
- 成功之文化旅遊要決 ?
- 誰是文化旅客 ?
- 如何發展文化旅遊產品 ?
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| Event Tourism and Management |
節事旅遊及管理 |
- Typology of events
- Role of events in destination development
- Events planning
- The growth of tourism
- Sustainable tourism
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- 節事旅遊之分類
- 節事旅遊在目的地扮演的角色
- 節事旅遊的策劃
- 旅遊業的發展
- 持續的旅遊業發展
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| Future of Travel agency: Challenges and Opportunities |
旅行社的未來：挑戰與機遇 |
- Challenges and opportunities facing the Mainland travel agency
- Domestic tourism, inbound tourism and outbound tourism
- Travel policy and relaxation of travel regulations
- Impact of information technology on travel agency
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- 國內旅行社所面對的挑戰與機遇
- 國內遊、入境遊與出境遊
- 外遊政策與入境放寬限制
- 資訊科技的影響
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| MICE Management |
國際會展旅遊 |
- World trends and issues in MICE business
- Corporate meetings and incentive travel management
- Marketing a destination for MICE business
- Bureau marketing and management
- Trends in MICE business development in China
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- 會展旅遊業在全球的趨勢及問題探討
- 公司會議及獎勵旅遊管理
- 會展旅遊業目的地之市場營銷
- 各地旅遊單位之市場營銷及管理
- 會展旅遊業在中國的發展與趨勢
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| Spa and Tourism |
保健香浴與旅遊 |
- Global development
- European model
- Thai model
- Hotel's involvement in China
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- 全球性發展
- 歐陸保健浴個案
- 泰國保健浴個案
- 中國內地酒店的參與情況
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