2018 Hong Kong PolyU Winter School®

 

Hotel Industry Analytics and Strategic Inferences

 

7-8 December 2018 (Friday, Saturday)

 

Dr Catherine Cheung

Associate Dean and Associate Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

  

Dr Eka Diraksa Putra

Assistant Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

  

Miss Tiffany Cheng

Instructor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

  

Dr Basak Denizci Guillet

Associate Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

 

This module is built on the “Certification in Hotel Industry Analytics” by STR providing knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Participants will be taught how to analyze various types of hotel industry data, interpret the data, and to make strategic inferences based upon the analysis, for benchmarking and performance reports. The module covers the following four sections:

     
• Hotel Industry Analytical Foundations
• Hotel Math Fundamentals
• Property Level Benchmarking
• Hotel Industry Performance Reports

     

Upon completion of the module, participants may choose to seek Certification in Hotel Industry Analytics (CHIA), the only hotel-related certification for industry professionals focused on analytics. Certification examination of two hours in duration will be held on 10 December 2018, Monday.

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