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As a global centre of excellence in hospitality and tourism education and research, the School of Hotel and Tourism Management at The Hong Kong Polytechnic University serves the industry and academic communities through the advancement of education and dissemination of knowledge. The School of Hotel and Tourism Management is one of the world-leading providers of hospitality and tourism education. It is ranked No. 2 in the world among hotel and tourism schools based on research and scholarship, according to a study published in the Journal of Hospitality and Tourism Research in November 2009.

With 65 academic staff drawing from 20 countries and regions, the School offers programmes at levels ranging from Higher Diploma to Ph.D., and is currently a member of the United Nations World Tourism Organisation Knowledge Network. It was recipient of the McCool Breakthrough Award in 2012 from the International Council on Hotel, Restaurant, and Institutional Education, the world’s largest organization of hospitality and tourism educators. The breakthrough has been realised in the form of the School’s teaching and research hotel – Hotel ICON – the heart of its innovative approach to hospitality and tourism education.

The 2015 Hong Kong PolyU Winter School developed by the School of Hotel and Tourism Management is an executive development programme for senior hospitality industry managers, and it will be held on 2-14 February 2015. The Hong Kong PolyU Winter School will offer six in-depth modules, which are relevant to the changing business environment, practical in substance, and interactive in nature. The programme is co-organized by the Hong Kong Hotels Association.

Certificate Programmes

Participants who successfully complete each module in the programme will receive a Hong Kong PolyU Winter School^® Certificate.

Hong Kong PolyU Winter School is an annual programme, and participants who successfully complete six different modules over a maximum of three-year period will receive an Advanced Certificate in Hospitality Management issued by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University.

Participants who also attended Hong Kong PolyU Winter School in 2013 and 2014 may apply for the Advanced Certificate in Hospitality Management based on the modules successfully completed.

Dates

Modules

Instructors

2-3 February
2015
(Mon, Tue)

4-5 February
2015
(Wed, Thur)

6-7 February
2015
(Fri, Sat)

9-10 February 2015
(Mon, Tue)

11-12 February 2015
(Wed, Thur)

13-14 February 2015
(Fri, Sat)

Registration Fees:

Modules

Early Bird Registration

by 31 December 2014

Registration after
31 December 2014

Leadership in People Management

Innovations and Responsiveness in Hotel Industry:
The Case of Hotel ICON

Wine Culture, Consumption and Marketing

Crisis Management and Communication Strategies

Integrated and Digital Marketing

Luxury Management – Its Application in Hospitality and Tourism Industry

Fees include tuition, modules materials, lunches, refreshment breaks and a certificate of completion.

Sponsorship is available to PATA member organisations. For more details, please email foundation@pata.org.

Venue:

All the modules will be held at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University.

Deadline:

Early bird discount registration deadline is 31 December 2014.

Cancellation Policy:

A 50% refund will be made for cancellations received in writing before 15 January 2015. No refund thereafter.

Registration:

Dowload registration form

Further Information:

For further information and enquiries, please contact
Miss Flora Ng
School of Hotel and Tourism Management, The Hong Kong Polytechnic University
17 Science Museum Road, Tsimshatsui East, Kowloon, Hong Kong.
Email: flora.ng-ps@polyu.edu.hk Tel: (852) 3400 2635 Fax: (852) 2356 1390

or visit www.polyu.edu.hk/htm/edp/hkws2015 for the registration form.