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New book about microbrand by design professor |
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New book about microbrand by design professor School of Design stages largest-ever show in its history PolyU stages Knitwear Fashion Show PolyU recognizes outstanding third age learners
| Prof. Roger Ball of PolyU’s School of Design recently published a book titled DesignDirect: How to start your own microbrand, co-written with Heidi Overhill. This book assembles thoughts on small-scale design entrepreneurship. Six brands founded by young entrepreneurs are featured in the book. Please visit www.designdirect.com.hk for more details.
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