Project Description

This project aimed to equip university students with ageing-related competence, to promote their interest in the silver hair market, and to strengthen institutional capacity in response to ongoing sociodemographic changes.


Project Aims and Objectives



 Funded by ZeShan Foundation


Project Duration

Sept 2018 to Apr 2021


Development of the IAAE Model





1.Buy-in from academic champions (subject teachers); value and benefits of the model

2.Co-creating intergenerational and discipline-specific educational activities

(Levy, 2018; Paolini et al., 2021; Pettigrew et al., 2011)


IAAE Evaluation

  •  Participants and Procedures


  • Design Flowchart




IAAE Effectiveness

Intervention group – significant improvement after IAAE activities (n=287)



Note: * p<.05; ** p<.01; *** p<.001


Comparison group – no significant changes observed except for the knowledge of ageing (n=63)



Note: * p<.05; ** p<.01; *** p<.001


More event highlights

gie iaae

GIE-IAAE Toolkit: