The United Nations World Tourism Organisation (UNWTO) and the SHTM are pleased to announce that the China Tourism and China Hotel-Branding Forum, with the theme "New Tourism, New Strategies", will be held at Hotel ICON, Hong Kong, on 16-18 May 2013.
China is one of the most dynamic countries for the tourism sector. Although a late starter in international tourism, the country has risen in recent years to become one of the top three destinations in the world in terms of visitor arrivals. At the same time, with more than 60 million outbound international tourists annually, China has emerged as one of the top source markets for international tourism. With such an unprecedented growth of tourism, many issues, challenges and opportunities have emerged, most of which have global implications. The forum will provide a unique interactive platform for tourism researchers, academics, industry leaders and government officials to meet, discuss and identify future directions for China’s tourism sector.
The forum organisers invite the submission of abstracts from a wide range of areas, including (but not limited to) the following.
- China Hotel Branding
- China Inbound Tourism
- China Outbound Tourism
- Chinese Culinary Arts and Tourism
- Competition Issues in the Tourism Industry
- Corporate Social Responsibility
- Education and Training Administration
- Emerging Issues in China Tourism
- Environmental Management
- Ethics and Law in Tourism
- E-tourism
- Global Trends in Tourism and their Implications for China Tourism
- Green Tourism
- Human Resource and Educational Development for China’s Tourism Industry
- International Branding of Destinations and Lessons We Can Learn
- Nature-based Tourism
- Quality Standards and Management
- Regulations in the Tourism Industry
- Rural Tourism Development
- Social Media and Tourism
- Strategic Development of Tourism and the Hospitality Industry in China
- Sustainable Tourism Development
- Tourism Marketing and Consumer Behaviour
- Tourism Master Planning
- Urban Development and Tourism
- Young Chinese Consumers: The Post-80s Generation
Deadline for submissions: 31 January 2013
For further information and abstract/presentation proposal submissions, please contact the Forum Organising Committee at ctf2013.paper@polyu.edu.hk.
