Hotel is a dynamic and competitive industry. To stay ahead, it is essential that professionals within the industry continuously improve their skills and broaden their knowledge. To this end, The Hong Kong Polytechnic University and Dusit Thani College have developed the Executive Development Program in Hospitality to cater to the needs of senior hospitality managers.

The hospitality industry is a rapidly changing environment especially in food and beverage which is the window into your operation and therefore a cornerstone to increasing your sales and profits. This course will examine the whole spectrum of possibly the most technical and complex function in the hotel and catering industry and is aimed at forward-thinking managers in the food and beverage industry who want to increase their market share.  With smart food and beverage management, you can grow the sales and market share of your business. Case studies will be incorporated into the lectures to enhance the learning potential.

This course will include the following topics

• Developing the food & beverage concept
• Planning and designing effective menus
• Monitoring quality and service systems
• Food & Beverage marketing strategies
• Profiling your ideal customer
• Tactics and actions
• Corporate Social responsibility
• Practical solutions for the business

Please download here for registration form. The minimum enrolment for the course is 35 participants.

Enquiries
Ms Ploytamon Paiboonkitinan
Academic Services Officer, Dusit Thani College
1 Soi Kaenthong (next to Seacon Square), Nongbon, Pravet, Bangkok 10250, Thailand
Tel: +66 (0) 2361-7811 # 143
Fax: +66 (0) 2721-8476
Email: ploytamon@dtc.ac.th