The School of Hotel and Tourism Management launched the PolyU Tourist Satisfaction Index on 17 December to gauge the satisfaction level of inbound tourists by countries and regions.

With an aim to provide authorities concerned and industry personnel with much needed information for decision making and planning purposes, the Index was compiled based on interview of 3,000 respondents from a wide range of countries and regions. According to Professor Haiyan Song, Chair Professor of Tourism and Associate Director of SHTM, “The project has currently produced satisfaction indices for the seven important regional source markets of the six tourism-related sectors in Hong Kong.”

Several cities within the Pearl River Delta Region, including Macau and Shenzhen, also showed interest in using the Index to assess their strengths as a tourism destination. Of particular interest to Hong Kong will be the ability to benchmark the local indices against those of other destinations. The scope of this project is expected to expand in the future. Details >>