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Ms. Wing Yan LAU

Ms. Wing Yan LAU
PhD Student

ORCiD 0000-0001-9835-2781

Title of project:
Promoting regular use of primary vision care services in the private health sector – a behavioural approach using the Behaviour Change Wheel

Synopsis:
Hong Kong is an ageing society where the prevalence of age-related diseases is high. Elderly people are recommended to receive regular eye examination to better monitor their visual health. However, surveys have shown the utilization rate is low in Hong Kong.

The Elderly Health Care Voucher Scheme (EHCVS) is an existing financial incentive-based intervention that was implemented to influence health seeking behaviour for a range of primary care services. However, evidence suggests that utilization of EHCVS on primary vision care service was limited. There is a need to seek other evidence-based solutions to promote primary eye care seeking behaviour.

Using the Behaviour Change Wheel, this research will be employing a mixed-method design to explore other potentially effective intervention options to influence primary vision care seeking behaviour. The outcome of this research will contribute additional information to policy-making to promote vision care in the community.