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The School will give priority to proposed research topics in the following four broad focus areas:

  • Smart tourism (including artificial intelligence, robotics, technology innovation, branding, marketing, experience management, and customer engagement)
  • Performance measurement and management (including financial and revenue management and measurement, operational management, service management, and event management)
  • Tourism futures and forecasting (including demand forecasting and emerging products and markets)
  • Policy and planning (including public policy, tourism planning and development)
  • Other main areas of research are as below:

    Research Area I: Hospitality and Hotel Management

    • China Hotel Management and Development
    • Consumer Behaviour and Customer Relationship Management
    • Corporate Social Responsibility
    • Environmental Management
    • Foodservice Business and Management
    • Hospitality and Culture
    • Hospitality Education
    • Hospitality and Hotel Management
    • Hospitality Organisational Management
    • Hospitality and Society
    • Hotel Employee Behaviour Management
    • Hotel Facilities Planning
    • Human Resources Management
    • Marketing in Hospitality and Tourism
    • Resort Management and Development
    • Revenue Management
    • Service Management
    • Strategic Management in Hospitality and Tourism

    Research Area II: Tourism Management

    • Casino and Gaming Management
    • China Tourism
    • Cruise Tourism
    • Cultural Tourism
    • Community-based, Nature-based, Pro-poor and Sustainable Tourism
    • Medical and Wellness Tourism
    • Tourism Education
    • Tourism Labour and Employment
    • Tourism Marketing
    • Tourism and Media
    • Tourism Planning and Development
    • Tourist Behaviour and Psychology
    • Transportation and Travel

    Research Area III: Tourism Economics and Financial Management

    • Competition Issues in Tourism
    • Financial Management in Hospitality and Tourism
    • Tourism Demand Forecasting
    • Tourism Impact Assessment

    Research Area IV: Convention and Events Management

    • Convention and Exhibition Management
    • Convention Destinations
    • Convention Industry Management
    • Convention Tourism
    • Events and Society
    • Events and Special Events Management
    • Meetings, Incentives, Conventions, and Exhibitions

    Research Area V: Hotel and Tourism Technology Management

    • Artificial Intelligence, Geotagged and Big Data Applications
    • Digitised Tourism Experience
    • E-Business in Tourism and Hospitality
    • E-Learning in Tourism and Hospitality
    • E-Marketing and Social Media Strategies
    • Hospitality and Tourism Analytics
    • Information Technology and Innovation in Hospitality and Tourism
    • Website Evaluation and Analysis

    Research Area VI: Wine Management

    • Wine Economics
    • Wine Marketing
    • Wine Tourism

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